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Gift Registries in the United States 2008
Mintel, May 2008, Pages: 77
Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Overview
Expansion to come through new events for gift registry
Cash, charity present competition for gift registries
Most registrants still prefer to register in person
Innovators seeking to develop non-traditional registries and gifts
Retailers banking on advice and tools as a means of gaining trust
Magazines essential to advertising registries
Hispanics essential to market growth
Market Size
Wedding gift segment estimated between $5 and $5.5 billion
Competitive Context
Cash and gift cards
Gift cards
Attitudes toward cash as a gift
Figure 1: Agreement with statement ‘cash is acceptable as a wedding gift’, by gender, October 2006
Charity is a part of gift giving
Figure 2: Charitable donations gift registry, by age, March 2008
Figure 3: Items not available on gift registry, by household income, March 2008
Market Drivers
Gift registries driven by bridal magazines
Promoting the non-traditional registry
Kiosks making gift registration and selection easier
Email marketing only addresses those registered
Coming-of-age religious events have substantial potential
A stagnant marriage market about to become a vibrant marriage market
Figure 4: U.S. generations, 2003-13
Graduation rate
Figure 5: U.S. high school and college graduations, 2003-2013
Birthrate
Figure 6: U.S. fertility rate and births, 1996-2006
Figure 7: U.S.fertility rate and births to Hispanic women, 1996-2006
Figure 8: U.S. fertility rate and births to non-Hispanic black women, 1996-2006
Figure 9: U.S. births, by race & Hispanic origin of mother, 1996-2006
A souring economy
Figure 10: University of Michigan Index of Consumer Sentiment, 2001-07
More expensive weddings may lead to larger spend per gift…
…but more registries may mean less spend per gift
Leading Companies
Key points
Spreading out the registries
The Knot.com
Mass merchandisers
Target
Wal-Mart
Department stores
Macy’s
Dillard’s
JC Penney
Housewares chains
Crate and Barrel
Bed Bath & Beyond
Williams-Sonoma
Innovation and Innovators
Non-traditional registries
An educational experience
Registering for cash and travel
Cord-blood storage
Appealing to men
Advertising and Promotion
Sponsorships
Online promotion
Cross-branding
Print ads in bridal magazines
Crate and Barrel
Target Club Wedd
Macy’s
JC Penney
Bed Bath & Beyond
Bloomingdales
Dillard’s
Gift Registry Usage
Creating a gift registry
Women still dominate the traditional registry
Figure 11: Gift registry creation, by event, by gender, March 2008
One in six 18-24s registered for a graduation
Figure 12: Gift registry creation, by event and age, March 2008
Under-$25Ks getting cut out of the picture
Figure 13: Gift registry creation, by event and household income, March 2008
Higher-income registrants get more gifts from their registry
Figure 14: Selecting items on a gift registry, by household income, March 2008
Method of registering
Consumers still prefer to register the old-fashioned way
Figure 15: Retail channels used for creating a gift registry, March 2008
Online registering making leaps and bounds
Figure 16: Retail channels used for creating a gift registry, by age, March 2008
Men more likely to register online
Figure 17: Retail channels used for creating a gift registry, by gender, March 2008
Reasons for Creating a Gift Registry
The “bridezilla” stereotype may be off-base
Figure 18: Reasons for creating a gift registry, March 2008
Figure 19: Reasons for creating a gift registry, by age, March 2008
Types of Gifts Selected for the Registry
Women are the primary decision-makers
Figure 20: Level of involvement in gift registry, by gender, March 2008
Men and 18-24s embrace non-traditional gifts
Figure 21: Items selected for a gift registry, by gender, March 2008
Figure 22: Items selected for a gift registry, by age, March 2008
Consumers want to register for gifts toward charities, travel, and hobbies
Figure 23: Items not available on gift registry, by household income, March 2008
Choosing Where to Register
Familiarity is the primary basis for selecting where to register
Figure 24: Factors impacting where to register, March 2008
Figure 25: Factors impacting where to register, by age, March 2008
Attitudes Towards Non-traditional Registries
Thumbs up to housewarming and graduation registries
Figure 26: Positive or neutral feelings regarding non-traditional gift registries, March 2008
Housewarmings
Figure 27: Opinions regarding gift registries for a housewarming, March 2008
Graduations
Figure 28: Opinions regarding gift registries for a graduation, by age, March 2008
Lingerie for the bride: bachelorette registries
Figure 29: Opinions regarding gift registries for a bachelor/bachelorette party, March 2008
Not quite there yet…
Adult birthdays
Figure 30: Opinions regarding gift registries for an adult birthday, March 2008
Children’s birthdays
Figure 31: Opinions regarding gift registries for a child’s birthday, March 2008
Retirement parties
Figure 32: Opinions regarding gift registries for a retirement party, March 2008
Events with easy marketing targets but limited popular support
Celebrating a pet
Figure 33: Opinions regarding gift registries for a new pet/pet’s birthday, March 2008
Religious ceremonies for children
Figure 34: Opinions regarding gift registries for religious events, March 2008
Customer Satisfaction
Figure 35: Attitudes towards the gift registry used, March 2008
Reasons for Not Creating a Gift Registry
Shy about asking for presents
Figure 36: Reasons for not creating a gift registry, March 2008
Responses by Race and Ethnicity
Figure 37: Race and ethnicity, by date of most recent registry, March 2008
What blacks and Hispanics are registering for
Figure 38: Types of items registered for, by race/ethnicity, March 2008
Where blacks and Hispanics register
Figure 39: Types of items registered for, by race/ethnicity, March 2008
How blacks and Hispanics feel about the registry experience
Figure 40: Attitudes towards registry process, by race/ethnicity, March 2008
Appendix: Attitudes toward registries for Less Common Events
Coming home parties
Figure 47: Opinions regarding gift registries for a coming-home party, March 2008
Going away parties
Figure 48: Opinions regarding gift registries for a going-away party, March 2008
Appendix: Results from Mintel’s 2006 Survey
Results from 2006 survey
Figure 49: Number of guests who ordered through the registry for a wedding, by household income,
Wedding registry notification
How guests were informed of wedding registry
Figure 50: Methods of informing guests about a registry, by gender, October 2006
Figure 51: Methods of informing guests about a registry, by race/ethnicity, October 2006
Figure 52: Methods of informing guests about a registry, by education level, October 2006
Gift registries and second marriages
Figure 53: Acceptance of wedding gift registries if not a first marriage, by age, October 2006
Factors influencing decision to use baby shower registry service
Figure 54: Factors considered when deciding on a registry—birth/baby shower registry users—topline, October 2006
How guests were informed of baby shower registry
Figure 55: Methods of informing guests about a registry—birth/baby shower registry users—topline,
What baby shower registrants want
Figure 56: Types of items on child/baby shower registries, by number of people in household, October 2006
Figure 57: Number of guests who ordered through the registry for a birth of a child/baby shower—topline, October 2006
Appendix: Additional Consumer Data Tabulated
Use of gift registries by size of household
Figure 58: Gift registry usage, by event and household size, March 2008
Use of gift registries by level of education
Figure 59: Gift registry usage, by event and educational attainment, March 2008
Factors impacting where to register by household income
Figure 60: Factors influencing where to register, by household income, March 2008
Customer satisfaction by household income
Figure 61: Attitudes toward the gift registry used, by household income, March 2008
Appendix: Trade Association
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