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Viewing report
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Broadband In Flight: Wi-Fi & Direct Broadcast Video Become Next Generation of In Flight Entertainment
MultiMedia Intelligence, June 2008, Pages: 41
In-flight broadband is entering a new era. In addition to growth in DBS offering on-board flights, the past six months have seen announcements and strategic positioning as industry players prepare to re-launch in-flight service in the wake of Connexion by Boeing’s failure.
With the imminent re-launch of in-flight Internet service, strategic positioning focuses on two core areas: bandwidth and technology choice. Competitors differ whether to offer a less costly narrowband solution, or a more costly, but more robust and future-proof, broadband solution. Within the broadband space there is also positioning between the two camps of in-flight broadband solution providers, those employing air-to-ground (ATG) technologies and those using satellite-based technologies.
Despite industry plight, airlines are continuing to invest in new entertainment services due to their potential for additional revenue generation. However, if fuel prices continue to escalate, cash for such projects may be in jeopardy. MultiMedia Intelligence (MMI) anticipates that with a projected 2H 2008 revenue service launch, the in-flight broadband market will grow to over $1 billion by 2012.
Broadband in Flight: Wi-Fi and Direct Broadcast Video Become the Next Generation of In Flight Entertainment examines the market for next generation in-flight entertainment (IFE), with a focus on in-flight broadband services. The market research report identifies the global market potential, usage, business models, and competitive analysis for the in-flight broadband market. Next generation IFE services are segmented by access technology (GSM, satellite, air-to-ground), as well as application (voice, video, and data). Forecasts include planes installed, installation revenue, and usage revenue. Key competitors are characterized, as well as the pros and cons of satellite compared to air-to-ground. The research was conducted by Senior Analyst Amy Cravens, who has many years of research and market expertise and is considered among the most authoritative sources on public broadband markets.
Topics Covered:
- In-Flight Broadband
- Direct Broadcast Video
- In-Flight Video
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