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The Maturing Teen Wireless Market: 12-17 US Teen Wireless Subscribers, Revenue, ARPU and Content
MultiMedia Intelligence, July 2008, Pages: 35
The teen market is an especially appealing market for two reasons. First, it is a primary source of new subscribers for carriers. By age 17, the vast majority of teens have wireless services, with the penetration skewing higher for females. Second, teens teach older demographics how to use their handsets. Studies indicate that teens often teach their parents how to use value-added services, adding to ARPU (Average Revenue per User—ARPU is the amount of monthly operator revenue received from a subscriber) of older demographics.
The US 12-17 teen cellular subscribers surpassed 16 million in 2007. This is up 12% from 2006. By 2012, the number of teen subscribers will reach 17 million, a delta of only 1 million subscribers from 2007. Wireless penetration rates for teens is reaching saturation, resulting in stagnating growth. Since the teen market is not a multiple handset demographic, subscriber growth is forced to slow.
The Maturing Wireless Teen Market: 12-17 US Teen Wireless Subscribers, Revenue, ARPU and Content, analyzes the US 12-17 year old teen wireless market in terms of subscribers, ARPU, and revenue.
The research includes:
- Forecasts and segmentation on an annual and a quarterly basis.
- Segmentation by race, age and sex.
- Emphasis on market analysis by gender, by age, and the Hispanic/Latino ethnicity.
The research relies on the strength of supply side models of MultiMedia Intelligence and primary-based survey data of 2,000 to 2,500 teens annually from the Simmons National Consumer study, a product of Experian Consumer Research. The result is integrated research, creating exceptional insights on an under researched market.
Topics Covered:
- Teen Cellular Subscribers by Race
- Teen Cellular Subscribers by Ethnicity
- Growth Index by Ethnicity
- Teen Subscribers by Age
- Teen Subscribers by Sex
- US Teen Revenue by Race
- US Teen Revenue by Age
- US Teen Revenue by Sex
- Teen Content Revenue by Content Type
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