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Viewing report
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TV Trends: Consumers Demand Control
eMarketer, June 2008, Pages: 24
Executive Summary
Average Annual Online and TV Advertising Spending per US TV Viewer and Internet User, 2007 & 2012
Key Questions
The eMarketer View
Key eMarketer Numbers TV Trends
TV Access and Usage Changing
Key US TV and Internet Metrics, 2007 & 2012 (millions)
US Online TV Advertising Revenues, 2007 & 2011 (billions and % of total)
US Online Advertising and Rich Media/Online Video Advertising Spending, 2007 & 2012 (billions)
Attitudes of US Online Video Viewers toward TV vs. Online Video, July 2007 (% of respondents)
TV Advertising Spending and Estimates
US TV Advertising Spending, 20072012 (billions and % change)
Comparative Estimates: US TV Advertising Spending, 20062009 (billions)
Comparative Estimates: US TV Advertising Spending Growth, 20062009 (% change)
US Political Advertising Spending, Q4 2007Q4 2008 (millions)
US Political Campaign TV Advertising Spending*, 2004, 2006 & 2008 (billions)
Comparative Estimates: US TV Advertising Spending Growth, by Segment, 2007 (% change)
US TV Advertising Spending, by Segment, 20052007 (billions and % change)
US Advertising Spending, by Media, 2006 & 2007 (millions and % change)
US National and Local Advertising Revenues, by Media, 2008 (millions and % increase/decrease vs. prior year)
US Advertising Spending, by Industry and Media, JanuarySeptember 2007 (% change*)
Top 20 Advertisers for US Local Broadcast TV*, Ranked by Advertising Revenues, 2006 & 2007 (millions and % change)
TV Distribution, Usage and Demographics
US TV Households, 20072050 (thousands)
US TV Households and Premium TV Service Subscribers, by Distribution Platform, 2007 (millions)
US Residential IPTV Subscribers of Select Telecommunications Providers, 20072012 (millions)
TV Usage
Average Amount of Time US TV Viewers Spend Watching TV per Day, 19972007 (hrs:mins)
Change in TV Watching by US Adult Home Internet Users vs. Last Year, October 2007 (% of respondents)
Reasons that US Online Video Viewers Watch Less TV* Compared with a Year Ago, July 2007 (% of respondents)
TV Demographics
US Persons in TV Households, by Age and Gender, 20052008 (millions)
US TV Households, by Race/Ethnicity, 2007 & 2008 (thousands and % increase vs. prior year)
Demographic Profile of Persons in US TV Households, January 2008 (thousands)
DVR Estimates and Usage
US DVR Households and Penetration, 20072012 (millions and % of TV households)
US DVR Subscribers, 2007 & 2010 (% of TV subscribers)
Comparative Estimates: US DVR Households, 20072012 (millions)
US DVR Households, by Delivery Platform, 20072012 (millions)
US DVR Households, by Subscription Type, 20012012 (thousands)
Demographics and Usage
Frequency with which US DVR Owners Skip TV Commercials, October 2006 & November 2007 (% of respondents)
US DVR Users Who Rewind and View Missed Commercials, by Age, 2007 (% of respondents)
US Adult Internet Users Who Have TiVo or a DVR, by Race/Ethnicity and Language, March 2007 (% of respondents in each group)
Time Spent Watching Live TV vs. DVR Replay among US Adult Internet Users Who Use a DVR, April 2007 (% of respondents)
TimeShifted* Primetime TV Viewing Schedule of US DVR Households, September 24October 21, 2007 (% of total)
Top 10 TimeShifted* TV Programs in the US, January 1November 18, 2007 (% increase in viewership**)
VOD Estimates and Usage
US VideoonDemand (VOD)Enabled Households and Penetration, 20072012 (millions and % of TV households)
Comparative Estimates: US VideoonDemandEnabled Households, 20072012 (millions)
US VideoonDemand (VOD) Households, 20012012 (millions and % change)
US Adult Internet Users Who Would Watch More VideoonDemand (VOD) and PayperView (PPV) Programming If There Was More Content of Interest, 2006 & 2007 (% of respondents)
Online TV
US Online Video Viewers, 20062012 (millions)
Types of Online Video Content that US Online Video Viewers Watch Monthly or More Frequently, 2007 (% of viewers)
Types of Programming Watched by US Video Viewers on Alternative Devices*, 2007 (% of respondents)
Comparative Estimates: US Adults/Internet Users Who Have Watched a TV Show Online, 2007 (% of respondents)
US TV Viewers Who Watch Full Episodes of TV Shows Online, 20062010 (% of total)
US Adults Who Have Watched a Full Length TV Episode Streamed Online*, by Age and Gender, October 2007 (% of respondents in each group)
Frequency with which US Adult Consumers Watch Network TV Programs Online, by Age, July 2007 (% of respondents in each group)
Types of Programming Watched by US Younger* Video Viewers on Alternative Devices**, 2007 (% of respondents)
Online Households that Watch TV Online, by Type of Content, Q3 2006 & Q3 2007 (% of respondents in each group)
Reasons that US Online Households Watch TV Online, Q3 2006 & Q3 2007 (% of respondents in each group)
Sources Used by US Adult Internet Users to Find Online Video or TV Content, February 2008 (% of respondents)
Web Sites Visited by US Adults to Watch FullLength TV Episodes Streamed Online, by Age and Gender, October 2007 (% of respondents in each group)
Usage of Official TV Program Web Sites among US Internet Users, by Age, 2008 (% of respondents in each group)
US Young Adult Internet Users Who Streamed Online Video from Network TV* vs. Leading UserGenerated Content (UGC)** Web Sites, by Gender, December 2007 (% of respondents in each group)
Top 10 Primetime Broadcast TV Programs Watched Online by US Adults, February 2127, 2008 (% of respondents)
Methods Used to Watch TV Online among US Online Households, Q3 2006 & Q3 2007 (% of respondents in each group)
Online Video Pricing and Advertising Model that US Adult Internet Users Would Prefer for Viewing TV Programs, by Age, October 2007 (% of respondents in each group)
Trends to Watch
Endnotes
095190
Average Annual Online and TV Advertising Spending per US TV Viewer and Internet User, 2007 & 2012
095187
Key eMarketer Numbers TV Trends
095186
Key US TV and Internet Metrics, 2007 & 2012 (millions)
095221
Comparative Estimates: US TV Advertising Spending, 20062009 (billions)
095222
Comparative Estimates: US TV Advertising Spending Growth, 20062009 (% change)
095207
Comparative Estimates: US DVR Households, 20072012 (millions)
095219
Comparative Estimates: US VideoonDemandEnabled Households, 20072012 (millions)
095467
Comparative Estimates: US Adults/Internet Users Who Have Watched a TV Show Online, 2007 (% of respondents)
Related Information and Links
Related eMarketer Reports
Related Links
Contact
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