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Multimedia + Wi-Fi: China's Next Wave of Converged Consumer Electronics
In-Stat/MDR, June 2008, Pages: 34
It’s only been in recent years that consumers are demanding converged functionality in consumer electronics devices, and now the prices of those devices have fallen to levels that are affordable to the mass market.
Portable media players (PMPs), which are primarily audio and video playback devices, now integrate games; game consoles and personal navigation devices (PNDs) integrate audio and video playback. We call these products converged consumer electronics (converged CE). To help industry players learn more about consumer attitudes toward converged CE, we conducted a web-based survey in May 2008. The study focuses on customer interest, usage patterns, and emerging trends in converged CE.
We believe that the convergence trend in CE is gathering strength. With this in mind, the survey sought to answer the following questions:
What are the attitudes of current users to converged CE?
What are the usage patterns of current users?
What kind of consumer is potentially interested in converged CE?
Which applications are the most interesting to potential customers?
What do potential consumers want in converged CE devices, and how much are they willing to pay for them?
What is the next wave in converged CE?
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