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The American Marketplace: Demographics and Spending Patterns, 8th Edition
New Strategist Publications, Inc., June 2007, Pages: 532


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Quick and easy access is the goal of the new eighth edition of The American Marketplace: Demographics and Spending Patterns.

Designed for convenience, The American Marketplace draws on scores of government and proprietary sources to give you a population profile of the United States in one handy volume. Its hundreds of tables are organized into nine chapters on education, health, housing, income, labor force, living arrangements, population, spending, and wealth.

New to this edition of The American Marketplace are the latest data on the cooling housing market. The most recent income data are also here and show that the percentage of households with incomes of $100,000 or more is back at its all-time high, although median household income is still well below its peak. You get the latest labor force projections, along with estimates of which occupations will be hot and which will not. New projections reveal how much the Asian, black, and Hispanic populations will grow between now and 2025. You also get some of the fascinating results of the new American Time Use Survey. Data in the Spending chapter reveal how the record number of households with incomes of $100,000 or more spend their money, and in the Wealth chapter you can find out why 55-to-64-year-olds are doing so much better than everyone else.

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