In 2004, the UK franchise market was estimated to be worth £16.6bn. The franchise failure rate is 2.1% compared with approximately 80% of all new independent businesses (British Franchising Association). This guide (published December 05)looks at the role of franchising in the restaurant and fast food market. It provides you with an overview of the history, today’s market and the future of franchising. It identifies trends and issues within the market. You will discover growth areas, opportunities and potential threats.
Since the 1950s McDonald’s has dominated franchising, current trends indicate that it is not just fast-food companies franchising but fast-casual food companies as well, with fine dining companies becoming more involved in this diversification.
This guide also looks at the opportunities that develop with overseas expansion through franchising and the advantages of local knowledge and letting someone else take the risk of international expansion.
