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Vegetarian Consumer Trends: Meat Reducing Consumers
Cultivate Research, May 2008, Pages: 27
If you are a vegetarian food manufacturer, distributor, retailer or marketer, the new Vegetarian Consumer Trends reports will give you new insights on your key consumer segments.
As one of the most comprehensive research studies ever conducted about the attitudes and behavior of U.S. adult consumers toward meat reduction and the consumption of meat and dairy alternative products, this analysis covers how many people are reducing their meat consumption, and for what reasons, and then assesses what these trends mean for you and your company.
This report is Volume 2 in a series that addresses the behaviors, motivations, and barriers of consumer segments that are of particular interest to vegetarian food manufacturers, distributors, retailers, and marketers.
This original report provides an in-depth description of “meat reducing” consumers, drawn from a comprehensive multi-phase research study of adults in the United States. This report explores in detail the size of the meat reducer consumer segment and their reasons for reducing their meat consumption. This is one of the most comprehensive research studies ever conducted about the consumer attitudes and behavior of meat-limiting U.S. adults.
Companies mentioned include the Whole Foods Market.
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