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Vegetarian Consumer Trends: Semi-Vegetarian Consumers
Cultivate Research, May 2007, Pages: 27

  Description  

  Table of Contents  
  Summary  
  Methodology  
    
   
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I. Executive Summary 4

II. The Semi-Vegetarian Defined 5
- How Many Semi-Vegetarians Are There?
- Who is the Semi-Vegetarian?
- Why Semi-Vegetarian?
- What Are Semi-Vegetarians Eating?
- What is the Semi-Vegetarian Lifestyle?

III. How to Appeal to Semi-Vegetarians 15
- Appeal to Consumers’ Primary Motivations
- Appeal to a Broader Audience
- Educate Consumers about Your Products

IV. Conclusion 19

V. Additional Information 20

VI. Appendix: Data Tables 21


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