II. The Semi-Vegetarian Defined 5 - How Many Semi-Vegetarians Are There? - Who is the Semi-Vegetarian? - Why Semi-Vegetarian? - What Are Semi-Vegetarians Eating? - What is the Semi-Vegetarian Lifestyle?
III. How to Appeal to Semi-Vegetarians 15 - Appeal to Consumers’ Primary Motivations - Appeal to a Broader Audience - Educate Consumers about Your Products