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Vegetarian Consumer Trends: Vegetarians and Vegan Consumers
Cultivate Research, May 2008, Pages: 22

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  Table of Contents  
  Summary  
  Methodology  
    
   
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I. Executive Summary 4

II. Vegetarians and Vegans Defined 5
- How Many Vegetarians Are There?
- Who is the Vegetarian?
- Why Vegetarian?
- What Are Vegetarians Eating?
- What is the Vegetarian Lifestyle?

III. How to Appeal to Vegetarians 12
- Appeal to the Greater Social Consciousness of Vegetarians
- Appeal to the Vegetarian’s Sense of Health
- Encourage Vegetarians to Reach Out to Others

IV. Conclusion 15

V. Additional Information 16

VI. Appendix: Data Tables 17


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