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Who We Are: Asians
New Strategist Publications, Inc., Dec 2007, Pages: 246


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The 2000 census counted not only more people than had been projected, but more diversity than had been expected. Now, with the 21st century well underway, the composition of the U.S. population is continuing its rapid change. Hispanics have become the largest minority. Asians are the most affluent segment of the population. Blacks are making significant gains in education and earning power. Only by understanding each of these increasingly important segments of the population can policymakers and business people hope to tailor their programs and products to the wants and needs of more than 300 million Americans.

The first edition of Who We Are: Asians provides a comprehensive look at the characteristics of this rapidly growing segment of the U.S. population as the 21st century unfolds. In addition to detailed estimates of the numbers of Asians nationally and by state and metropolitan area, Who We Are: Asians includes the latest socioeconomic data on the Asian population. It has detailed spending data for Asian households, a recent addition to the Bureau of Labor Statistics’ Consumer Expenditure Survey. Results from the American Time Use Survey are also presented here, profiling Asian time use and comparing it to the averages.

Understanding the demographics and lifestyles of racial and ethnic groups is of vital importance to researchers and policy makers. Who We Are: Asians provides the key to understanding both the similarities and the differences between Asians and other Americans. Regardless of race or ethnic origin, there is no doubt Americans are more alike than different, and Who We Are: Asians documents our many similarities. But there are also important differences among racial and ethnic groups that, if not taken into account, can derail public policy efforts and business strategies. The educational attainment of Asians is perhaps their most distinguishing characteristic, affecting not only their lifestyles but also their consumer behavior. The educational attainment of Asians is one of the many socioeconomic characteristics profiled in this book.

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