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Mobile Payment Markets: Contactless NFC 2008-2013
Juniper Research, July 2008, Pages: 86

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Glossary

1. Mobile Commerce & Mobile Payments Market
Trends

1.1 Introduction

1.2 Market Trends

1.2.1 Tellabs Interview
Figure 1.1: Tellabs Mobile Backhaul Solution
1.2.2 Bango Interview
Figure 1.2: Bango Analytics User Data Snapshot

1.3 Market Drivers and Constraints

Figure 1.3: Mobile Payments: Summary of Market Drivers & Constraints
1.3.1 Drivers
i. User Demand
ii. Increase in ARPU
iii. Increase in Retail Basket Size
iv. Real Alternative to Cash
v. First-time Access to Payments for Many in the Developing World
vi. Lower Churn for Mobile Operators
vii. Increase in International Money Transfers to Developing Countries
viii. Increased Demand for Smartphones
ix. Quicker than Cash at Point of Sale (POS)
1.3.2 Constraints
i. Availability of Capable Handsets
ii. User Experience
iii. Lack of Clear Business Model
iv. Resistance from Banks
v. Lack of Global Technology Standards
vi. Financial Regulations & Legislation
vii. Support Issues
viii. Transactions Costs for the Retailer

2. Mobile Payments: Market Structure

2.1 Introduction

2.2 Definition

Figure 2.1: mCommerce Payment Process

2.3 Segmentation

2.3.1 Top level Segments
2.3.2 Sub-segments

2.4 Classification of Payment Schemes

Table 2.1: Mobile Payment Classification
2.4.1 Remote Mobile Payment
i. Mobile Phone Bill – “direct to bill” (D2B) Payment
ii. Premium Rate SMS (PRSMS) – Digital Goods
iii. Online – Payment for the Mobile Web & WAP Billing
iv. SMS Payment – Mobile Wallet and Account Based Payment
Figure 2.2: PayPal Mobile “Text To Buy”
v. Person-to-Person (P2P) Payment
vi. Remote Physical/ Mobile Web & WAP billing
2.4.2 Point of Sale Mobile Payment

2.5 On Deck & Off Deck

3. Text & PIN and Bluetooth: Applications, Services and Solutions

3.1 Introduction

3.2 Text & PIN

3.2.1 Introduction
3.2.2 Drivers
3.2.3 Constraints
3.2.4 Applications & Services Examples
a. Vending machines
Figure 3.1: Mobile Payment Enabled Coca-Cola Vending Machine
Figure 3.2: Mobile Vending Transactions Growth
b. Car Parking
Figure 3.3: SMS Text Based Payment for Car Parking
Figure 3.4: TXT-a-Park™ In Operation in Wellington, New Zealand
c. Shopping

3.3 Bluetooth

3.3.1 ROLLCOMM Interview
Figure 3.5 ROLLPAY Solution

4. NFC & FeliCa Payments: Applications & Services

4.1 Introduction

4.2. Near Field Communication (NFC)

4.2 .1 Technology
Figure 4.1: Typical NFC Implementation
4.2.2 Uses
Figure 4.2: Oyster Card Using MIFARE Technology
Figure 4.3: Uses of NFC
4.2.3 Security

4.3 FeliCa

4.3.1 Introduction
4.3.2 Standards & Specification
Figure 4.4: Sony FeliCa IC Card and Reader/Writer
4.3.3 Security
Figure 4.5: Sony FeliCa Security Features
Figure 4.6: FeliCa Networks Platform Management
Figure 4.7: Uses of FeliCa

4.4 Contactless Drivers

4.4.1 Efficient Transactions
4.4.2 Infrastructure Availability
4.4.3 Success Stories
4.4.4 Future Service Enhancements

4.5 Contactless Constraints

4.5.1 Business Model
4.5.2 Where are the Handsets?
4.5.3 Ecosystem Incentivisation

4.6 Applications and Services Examples

4.6.1 Global
i. GSM Association Interview
Figure 4.8: PBM Purchasing Process
Figure 4.9: PBM Ecosystem
4.6.2 North America
Figure 4.10: Contactless Acceptance at U.S. Merchants - June 30, 2007
Figure 4.11: Visa payWave Payment Options
4.6.3 Western Europe
i. Overview
Figure 4.12: mobilkom Austria: Buying Train Tickets
ii. Logica Interview
iii. O2 UK Interview
London Fashion Week February 2008
O2 Wireless Festival 2007
iv. Italy
v. France
vi. Western Europe: Norway
4.6.4 Far East & China
i. NTT DoCoMo
Figure 4.13: NTT DoCoMo Osaifu-Keitai e-wallet Handset Services
ii. SK Telecom
4.6.5 Rest of Asia Pacific
4.6.6 Africa and Middle East

5. NFC Vendor Solutions

5.1 Innovision Interview

Figure 5.1: Topaz Tag

5.2 NXP Interview

5.3 INSIDE Contactless Interview

5.4 Vivotech Interview

Figure 5.2: NFC-enabled Nokia 3220 Making a Contactless Transaction

6. Market Forecasts: NFC Payments

6.1 Introduction

6.2 Methodology

6.2.1 Approach and Assumptions
6.2.2 Geographical Splits

6.3 Mobile Subscriber Forecast

Figure 6.1: Mobile Subscriber Base (m) Regional Forecast 2008 – 2013
Table 6.1: Mobile Subscriber Base (m) Regional Forecast 2008 – 2013

6.4 Mobile Device Shipment Forecast

Figure 6.2: Mobile Device Shipment (m p.a.) Regional Forecast 2008 – 2013
Table 6.2: Mobile Device Shipment (m p.a.) Regional Forecast 2008 – 2013
Figure 6.3: Mobile Device Shipment (m) Regional Forecast Comparison 2008 & 2013
Figure 6.4: Mobile Device Forecast Mix Comparison (%) Split by Churn & Growth 2008 & 2013

6.5 NFC Device Shipment Forecast

Figure 6.5: NFC Devices (% of Handset Shipments) Regional Forecast 2008-2013
Table 6.3: NFC Devices (% of Handset Shipments) Regional Forecast 2008-2013
Figure 6.6: NFC Device Shipment Forecast (m) Regional Forecast 2008-2013
Table 6.4: NFC Device Shipment Forecast (m) Regional Forecast 2008-2013
Figure 6.7: Total Number of Mobile Users (m) Having NFC Devices Regional Forecast 2008-
2013
Table 6.5: Total Number of Mobile Users (m) Having NFC Devices Regional Forecast 2008-
2013

6.6 NFC Devices in Use for Payments

Figure 6.8: % of NFC Phones In Use For Payments Regional Forecast 2008-2013
Table 6.6: % of NFC Phones In Use For Payments Regional Forecast 2008-2013
Figure 6.9: NFC Phones In Use For Payments (m) Regional Forecast 2008-2013
Table 6.7: NFC Phones In Use For Payments (m) Regional Forecast 2008-2013
Figure 6.10: NFC Phones In Use For Payments as % of All Mobile Users. Regional Comparison 2008 & 2013
Figure 6.11: NFC Phones In Use For Payments as % of All Mobile Users. Regional Forecast
2008-2013
Table 6.8: NFC Phones In Use For Payments as % of All Mobile Users. Regional Forecast
2008-2013

6.7 NFC Transactions Traffic

Figure 6.12: Average Number of NFC Transactions per User p.a. Regional Forecast 2008-2013
Table 6.9: Average Number of NFC Transactions per User p.a. Regional Forecast 2008-2013
Figure 6.13: Total Number of NFC Transactions (m) p.a. Regional Forecast 2008-2013
Table 6.10: Total Number of NFC Transactions (m) p.a. Regional Forecast 2008-2013

6.8 NFC Transaction Value

Figure 6.14: Average Value of NFC Transactions ($) Regional Forecast 2008-2013
Table 6.11: Average Value of NFC Transactions ($) Regional Forecast 2008-2013
Figure 6.15: Total Value of NFC Transactions ($m) Regional Forecast 2008-2013
Table 6.12: Total Value of NFC Transactions ($m) Regional Forecast 2008-2013
Figure 6.16: Average Value of NFC Transactions per User ($) p.a. Regional Forecast 2008-2013
Table 6.13: Average Value of NFC Transactions ($) per User p.a. Regional Forecast 2008-
2013

7. Standards & Forums

7.1 Introduction 7.1.1 Who is Doing What?

Table 7.1: Overview of Selected Forum Activity

7.2 ETSI

7.2.1 Members

7.3 The GSM Association

7.3.1 Pay-Buy-Mobile
7.3.2 Mobile Money Transfer
7.3.3 Members

7.4 International Organisation for Standards (ISO)

7.4.1Members

7.5 Mobey Forum

7.5.1Members

7.6 Mobile Payment Forum

7.6.1 Members

7.7 NFC Forum

7.7.1 Members

7.8 Open Mobile Alliance (OMA)

7.8.1 Members

7.9 EMVCo

7.10 European Payments Council

7.11 Smart Card Alliance

7.11.1 Members

7.12 Further Organisations


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