|
|
 |
|
Viewing report
|
|
|
|
Contraceptives in the United States 2008
Mintel, June 2008, Pages: 91
About this report
The U.S. market for OTC contraceptives is in great demand, thanks to growing populations of young consumers who are the most likely to use contraceptives, but also due to an increased emphasis on pleasure, with personal lubrication and sexual enhancement products showing rapid growth. Mintel explores the current climate in the U.S. with in-depth analysis of the following:
- How manufacturer emphasis on sensitivity and pleasure has fueled sales, and how merchandising of sexual aids in mainstream drug chains has helped fuel sales of condoms
- The competitive context provided by advertising for oral prescription contraceptives and the use of OTC Plan B
- How ambivalence toward pregnancy and decreased fear of STDs are negatively impacting sales
- The dominance of drug stores in the market
- Analysis of branding and advertisement from leading suppliers, including conventional outlets, promotions, and online positioning
- Which condom lines are gaining and which are failing
- Condom usage in the GBLT community and opportunities for advancing sales in this high-use demographic
- New product development
Customers who bought this item also bought
Oral Contraceptives & Condom Market: An Analysis
Condoms - Global Strategic Business Report
Condoms - A World Market Review
Research Report on China’s Condom Market, 2009
The 2009-2014 Outlook for Condoms in India
The 2009-2014 Outlook for Condoms in Japan
Contraceptives - Global Strategic Business Report
Contraceptives in the US
The 2009-2014 Outlook for Condoms in Greater China
The 2009-2014 Outlook for Condoms in the United States
The 2009-2014 World Outlook for Lambskin Condoms
The 2009-2014 Outlook for Lambskin Condoms in Japan
|
|
|
|
