Brand and reputation have always been among the most valued corporate assets. The online world has added a new dimension to these issues. The online forum provides a powerful means of promoting them, while also providing a means by which they can be undermined. This will become more evident as we move into the less structured world of Web 2.0. A specialist form of service provider is appearing in this area, which is only peripherally served by the mainstream ITSP and ISP communities. Graham Titterington examines the role and scope of the opportunity.
