Canada’s Internet population continues to grow - by 2013, it will hit 25.9 million, or nearly 75% of the entire nation.
Many of these people are among the world’s most committed Internet users, spending 45 hours or more online each month.
While nearly 65% of consumers in the country own a mobile phone, they do not prize them as highly as Americans do. And the majority do not feel compelled to pay for a data package to surf the Web while away from home.
But traditional media isn't dead -- television still dominates, especially in the highly desirable over-35 audience.
How should marketers be adapting to the changing Canadian media landscape? This new eMarketer report can help show the way.
Key questions:
- Why do many people distrust online video advertising, and how can advertisers overcome that?
- What ad methods are needed with short video content?
- Is the online video audience as large as it appears?
