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MP3 Players and Accessories in the United States 2008
Mintel, June 2008, Pages: 88
About this report
The MP3 player market is one of the fastest changing consumer markets as customer needs and desires change and technology advances. This report explores shifts in market share between the different segments of the market, as well as how competing products, such as MP3-enabled phones, will affect sales. The report presents ways for manufacturers to stay competitive both in terms of marketing and product development, in the existing MP3-player market and against competing technologies. This includes fine-tuning content offerings and features, identifying niche markets, and how to both reach current owners and court new consumer groups.
This report includes discussions of the following critical topics in the portable media device industry:
-Penetration of products in different segments of the market, including currently under-served populations and ideation as to how to reach these groups
-How to reach early adopters, and how their interest can be transformed into mainstream appeal
-How software and content affect hardware sales, and potential ways to utilize this connection to create inroads
-Consumer input on both obtaining and playing back content
-Apple's stronghold on the market and how other manufacturers can subvert this
-Current marketing strategies by major players, as well as ideas for future campaigns
-How features such as styling, GPS, and pre-loaded content are underutilized
-The role that new content packages play in the future of the market
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