|
|
 |
|
Viewing report
|
|
|
|
Open Mobile
Boschulte Schnee Group, June 2008, Pages: 160
This is the 1st study of how the Open Mobile evolution occurs, why it is inevitable and how it changes the value chain of the mobile industry.
Unthinkable even a year ago – Open Mobile is now inevitable!
Opening mobile networks, devices, platforms and software will completely remake the business and the value chain of Mobile.
Open Mobile will vitally affect the core interests of every key party involved in wireless and the mobile Internet.
“OPEN MOBILE” is the first comprehensive, expert study of this dramatic, growing development.
It identifies 3 Gates that must be opened to achieve Open Mobile and explains how to open each.
The study debunks Carrier Myths about “Commoditization” and “Dumb Pipes.” It contains a proprietary model of the New Open Mobile Carrier Business, with projections of revenues, expenses and profitability.
It dissects the battle of emerging Mobile Internet Ecosystems – and analyzes whether Google, Nokia, RIM and others, can catch the leader, Apple.
It provides a timetable of change, indicating the key stages in reaching an Open Mobile industry, and how long each stage will take.
“OPEN MOBILE” deals with all of the issues related to this industry-changing development:
a) the outlook for open source OSs such as LiMo and Android’s approaches to Linux;
b) what Microsoft must do to have a robust future in mobile;
c) how the mobile device business may be overhauled in the course of this fight;
d) how to assure open opportunities for apps and content providers;
e) where the surprising opportunities are for mobile Internet apps growth; and
f) how big retailers will address the new world of Open Mobile.
g) It also includes extensive analysis of regulatory Open Mobile issues.
As initial resistance to Open Mobile turns into a full-scale embrace, the value chain of the mobile universe will be completely re-configured.
From basic service to data plans, to the exploding world of new mobile devices, to mobile advertising, to mobile content and applications – a new paradigm is about to be defined.
This study will be an invaluable strategic guide to all companies in the:
Wireless carrier,
Internet,
Handset or device,
Components,
Applications,
Content,
Software,
Equipment and
Services businesses.
It will be extremely useful to executives in:
Strategic Planning;
Marketing;
Marketing Planning;
Competitive Analysis;
Regulation and Legal;
And related areas.
By understanding and anticipating the progression to Open Mobile, readers of the study will be able to tailor their product and service strategies and avoid costly errors and misjudgments as this major market transformation takes place.
All aspects of this study are subjected to a rigorous multi-disciplinary Business Case analysis that includes: technology expertise, marketing analysis, financial analysis, risk analysis, legal/regulatory expertise, and industry trend analysis
Customers who bought this item also bought
Mobile Open Source Operating Systems Markets & Opportunities 2009-2014
Google Android and the Wireless Ecosystem: Will the Mobile Future be Google’s Future?
Mobile Broadband Computing: Device Market Forecasts & Business Model Scenarios
Retail Opportunities: U.S. Open Access Networks
The “Open” World of Mobile Devices: Trends in Mobile Computing
Mobile Internet 2.0
Open Competition: Android and Symbian Platform Technology Development Strategies
Google Android - A Better Way for Mobile Services? Or Just Best for Google?
US Mobile Broadband and Mobile Internet: Content, devices and forecasts, 2009-2015
Global Mobile Broadband - Statistics and Trends
Mobile Widgets 2009: Portable Applications on Mobile Platforms
Connected Devices - The Rise of Connected Devices: Netbook, Mobile Internet Devices, eReader
|
|
|
|
