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WiMAX in Emerging Markets: Operator Lessons in Strategy and Technology
Pyramid Research, Inc., July 2008, Pages: 86
After years of anticipation and hyperbole, WiMAX has now seen the light of day in 305 deployments across 118 countries, according to the WiMAX Forum’s count in June 2008. Emerging markets, short on broadband offerings, accounted for more than 60% of subscribers on WiMAX networks globally in 2007. In this report, the author provides an in-depth assessment of commercial WiMAX networks and operator go-to market strategies in emerging economies. The report examines the competitive dynamics, end-user demand patterns and market potential of WiMAX, from adoption rates to spectrum licensing trends.
Built around nine case studies of WiMAX operators in emerging markets, WiMAX in Emerging Markets analyzes best practices and lessons learned about addressable customer segments, marketing strategies, product and pricing strategies, and distribution methods for WiMAX networks. Highlighting what works and what doesn’t — based on the experience of commercial operators — this report uncovers the pain points and the keys to success for both WiMAX operators and vendors.
The operator case studies included in this report focus on the following analysis:
- The target customer segments and adoption drivers of WiMAX across different market segments and end-user usage patterns
- Operator positioning strategies and key service differentiators
- Product and pricing strategies
- Promotion and distribution strategies
Operators examined in case studies:
Dialog, Sri Lanka Telmex, Chile
Enforta, Russia Umniah, Jordan
Max Telecom, Bulgaria Wateen, Pakistan
OneMax, Dominican Republic Zain, Iran
Pars Online, Iran
Key questions answered:
- What are the key differences in the WiMAX business models of developed and emerging markets?
- How big is the WiMAX opportunity in emerging markets?
- Which market segments have adopted WiMAX to date and how could operators expand their reach?
- What are the differentiated selling points for WiMAX?
- What types of services do WiMAX operators provide? Which ones are most successful?
- How should operators price WiMAX?
- Which distribution channels have been most effective in selling WiMAX services?
- What types of challenges have WiMAX operators faced in network rollouts and commercial operations?
- What strategies should vendors pursue to support their existing WiMAX customer base and grow their WiMAX business?
Audience:
Operators: This report allows you to identify successful strategies for positioning, pricing and promoting your WiMAX-based offerings, to quantify market demand for WiMAX-based services through 2012 and to benchmark performance against other players in emerging markets.
Equipment and application providers: This report provides operator insights into the challenges that they have faced in network rollouts and operations. Use these insights as well as operator best practices and benchmarks to successfully position your equipment and services as well as to enhance your value proposition.
Financial services, investment firms: This report provides a thorough grounding in the salient issues facing commercial WiMAX networks today as well as in current and projected adoption rates. Use this analysis to understand who is best positioned to succeed and to assess upcoming opportunities in the WiMAX market.
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