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Mobile Device Convergence in South Korea, Full Year 2007
Research On Asia, Group, Inc., July 2008, Pages: 44
For this report we analyzed a total of 114 models launched by 6 manufacturers in Korea, including Samsung, LG, Pantech&Curitel, Motorola, SKY and KTFT. The analysis was carried out according to our own methodology. Evaluation and future outlook on General Information, Functional Factor, Value Added Service Supporting Factor of South Korea’s mobile devices are presented in the report.
The report found out that the market share of handsets supporting WCDMA and HSDPA networks increased remarkably in South Korea in 2007. 30.7% of the handsets launched in 2007 supported WCDMA and HSDPA networks, while the figure was a mere 4% in 2006. Also the proportion of handsets supporting mobile WiMAX (WiBro) increased compared to the previous year.
In terms of manufacturers, LG released more models compared to 2006, and was able to increase its market share in the domestic market by 6%, to 26%, while that of Samsung remained the same, occupying 50% of the South Korean market. As the cut-throat competition between the manufacturers and mobile operators intensifies, the market witnessed a drop in the average retail price compared to 2006, with the market share of high-end handsets decreasing to 40.4%.
There was also a notable increase in Bluetooth installment, sub-camera, Video on Demand (VOD), Video Telephony and Digital Multimedia Broadcasting (DMB) support. More and more handsets are equipped with Universal Subscription Identity Module (USIM) card, enabling mobile payment services, and this segment is expected to grow in South Korea as cooperation between mobile operators, card issuers and commercial banks strengthens in the market.
Among form factors, this report forecasts that slim trend will continue and the adoption of touch screen will widespread further. The expansion of WCDMA and HSDPA networks will enable more innovative multimedia services, resulting in the acceleration of mobile Internet usage and interaction between content and end-user.
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