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Verdict Research: Retailing in Romania 2008
Verdict Research Limited, July 2008, Pages: 64
Introduction
Verdict Research: Romanias accession to the EU in 2007 has put the country on many retailers radars for international expansion. While the retail sector is still very much in a stage of development, modern retail formats such as hypermarkets are becoming more and more prevalent in larger towns and cities. Opportunities lie in greater regional expansion.
Scope
This brief provides accurate insights into key trends, future developments and discusses the strategies of the main operators in the market.Proprietary data on market value and growth. 2002-2007 data for five different retail sectors and overall value data for Romania.Detailed sector analysis for grocery, DIY, electricals, furniture, and clothing is provided.Market shares for leading retailers in grocery, evaluation of non food players and insightful analysis into their operating strategies.
Highlights
Following Romanias accession to the EU, more foreign retailers are beginning to appreciate the increasing levels of political stability of the country and its strong future growth prospects.
With a population of 21.5m, the country is the second most populous in the CEE region after Poland. There is a lot of potential for retailers to grow operations in the country and expand into smaller urban centres.
Consequently competition is heating up across the sector as new market entrants including IKEA and kika in furniture and OBI in DIY increase the international dynamics of retailing in Romania.
Reasons to Purchase
Understand strategic issues in the market, retailers responses and our recommendations on how retailers must cope with the changing market.Learn about major foreign and domestic players in the Romanian retail market.Discover how the market and retailers future initiatives will develop. Find growth opportunities in specific sectors and identify the key threats.
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