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How Britain Shops 2008: Electricals
Verdict Research Limited, June 2008, Pages: 121
Introduction
Verdict Research: Based on a representative survey of 6,000 adults, this report provides a detailed analysis of consumer trends, customer loyalty and shopper profiles for key players in the UK Electricals sector.
Scope
A thorough analysis of the way customers shop in the electricals sector, complete with profiles of leading retailers.Each report provides visitor and main user shares, conversion rates, loyalty rates with reasons and key competitors.Data is segmented regionally and by demographic and socio-economic group. Five year historic data is provided so trends can be analysed further.
Highlights
Currys continues to dominate the sector. The retailer has achieved the highest level of growth among profiled retailers in main user share, putting further distance between itself and the rest of the market. Visitor share has grown to 44.2%, an increase of 2.1 percentage points while main user share has grown by 0.8 percentage points to 23.3%.
Electricals achieved the biggest advance in share of shoppers of any sector, equal with food & grocery. It grew by 2.3 percentage points to 47.1% in our latest survey and is now only 0.6 points away from the top of its 2.9 point range of the past five years.
Range is the fastest growing factor cited by shoppers as a reason for remaining loyal to a store. This year it grew by 3.3 percentage points to 44.3% and is now not far behind price as the most important loyalty driver for the sector.
Reasons to Purchase
How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.Use this report to understand what drives the loyalty of your customers and find out where they also shop.Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.
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