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Oral Hygiene in China to 2011
Datamonitor, May 2008, Pages: 162
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Oral Hygiene 2
Summary category level - Dental Floss 3
Summary category level - Denture Care 4
Summary category level - Mouthwash 5
Summary category level - Toothbrushes 6
Summary category level - Toothpaste 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 25
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 27
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 30
Company and Brand Share Analysis 32
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 4 LEADING COMPANY PROFILES 45
Colgate-Palmolive Company. 45
Procter & Gamble 47
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 49
Value Analysis, 2001-2006 49
Value Analysis, 2006-2011 50
Value Analysis, US$ 2001-2006 52
Value Analysis, US$ 2006-2011 52
Volume Analysis, 2001-2006 54
Volume Analysis, 2006-2011 55
Company and Brand Share Analysis 57
Distribution Analysis 60
Expenditure & consumption per capita 62
Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 65
Value Analysis, 2001-2006 65
Value Analysis, 2006-2011 66
Value Analysis, US$ 2001-2006 68
Value Analysis, US$ 2006-2011 68
Volume Analysis, 2001-2006 70
Volume Analysis, 2006-2011 71
Company and Brand Share Analysis 73
Distribution Analysis 76
Expenditure & consumption per capita 78
Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 84
Volume Analysis, 2001-2006 86
Volume Analysis, 2006-2011 87
Company and Brand Share Analysis 89
Distribution Analysis 92
Expenditure & consumption per capita 94
Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 97
Value Analysis, 2001-2006 97
Value Analysis, 2006-2011 98
Value Analysis, US$ 2001-2006 100
Value Analysis, US$ 2006-2011 100
Volume Analysis, 2001-2006 102
Volume Analysis, 2006-2011 103
Company and Brand Share Analysis 105
Distribution Analysis 109
Expenditure & consumption per capita 111
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 114
Value Analysis, 2001-2006 114
Value Analysis, 2006-2011 115
Value Analysis, US$ 2001-2006 117
Value Analysis, US$ 2006-2011 117
Volume Analysis, 2001-2006 119
Volume Analysis, 2006-2011 120
Company and Brand Share Analysis 122
Distribution Analysis 127
Expenditure & consumption per capita 129
Chapter 10 COUNTRY COMPARISON 132
Value 132
Volume 137
Market Share 142
Chapter 11 NEW PRODUCT DEVELOPMENT 143
Product launches over time 143
Recent product launches 146
Chapter 12 CHINA SOCIOECONOMIC PROFILE 147
Country Overview 147
Key Facts 148
Political Overview 149
China Economic Overview 150
Chapter 13 CHINA MACROECONOMIC PROFILE 151
Macroeconomic Indicators 151
Chapter 14 RESEARCH METHODOLOGY 157
Methodology overview 157
Secondary research 158
Market modelling 159
Primary research 160
Data finalisation 160
Ongoing research 161
Chapter 15 APPENDIX 162
Future readings 162
How to contact experts in your industry 162
LIST OF FIGURES
Figure 1: China Oral Hygiene value & value forecast, 2001-2011 (CNY m, nominal prices) 26
Figure 2: China Oral Hygiene category growth comparison, by value, 2001-2011 28
Figure 3: China Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 31
Figure 4: China Oral Hygiene category growth comparison, by volume, 2001-2011 31
Figure 5: China Oral Hygiene company share, by value, 2005-2006 (%) 36
Figure 6: China Oral Hygiene distribution channels, by value, 2005-2006(%) 40
Figure 7: China Dental Floss value & value forecast, 2001-2011 (CNY m, nominal prices) 51
Figure 8: China Dental Floss category growth comparison, by value, 2001-2011 53
Figure 9: China Dental Floss volume & volume forecast, 2001-2011 (Units m) 56
Figure 10: China Dental Floss category growth comparison, by volume, 2001-2011 56
Figure 11: China Dental Floss company share, by value, 2005-2006 (%) 58
Figure 12: China Dental Floss distribution channels, by value, 2005-2006(%) 61
Figure 13: China Denture Care value & value forecast, 2001-2011 (CNY m, nominal prices) 67
Figure 14: China Denture Care category growth comparison, by value, 2001-2011 69
Figure 15: China Denture Care volume & volume forecast, 2001-2011 (Units m) 72
Figure 16: China Denture Care category growth comparison, by volume, 2001-2011 72
Figure 17: China Denture Care company share, by value, 2005-2006 (%) 74
Figure 18: China Denture Care distribution channels, by value, 2005-2006(%) 77
Figure 19: China Mouthwash value & value forecast, 2001-2011 (CNY m, nominal prices) 83
Figure 20: China Mouthwash category growth comparison, by value, 2001-2011 85
Figure 21: China Mouthwash volume & volume forecast, 2001-2011 (Units m) 88
Figure 22: China Mouthwash category growth comparison, by volume, 2001-2011 88
Figure 23: China Mouthwash company share, by value, 2005-2006 (%) 90
Figure 24: China Mouthwash distribution channels, by value, 2005-2006(%) 93
Figure 25: China Toothbrushes value & value forecast, 2001-2011 (CNY m, nominal prices) 99
Figure 26: China Toothbrushes category growth comparison, by value, 2001-2011 101
Figure 27: China Toothbrushes volume & volume forecast, 2001-2011 (Units m) 104
Figure 28: China Toothbrushes category growth comparison, by volume, 2001-2011 104
Figure 29: China Toothbrushes company share, by value, 2005-2006 (%) 107
Figure 30: China Toothbrushes distribution channels, by value, 2005-2006(%) 110
Figure 31: China Toothpaste value & value forecast, 2001-2011 (CNY m, nominal prices) 116
Figure 32: China Toothpaste category growth comparison, by value, 2001-2011 118
Figure 33: China Toothpaste volume & volume forecast, 2001-2011 (Units m) 121
Figure 34: China Toothpaste category growth comparison, by volume, 2001-2011 121
Figure 35: China Toothpaste company share, by value, 2005-2006 (%) 124
Figure 36: China Toothpaste distribution channels, by value, 2005-2006(%) 128
Figure 37: Global Oral Hygiene market split (value terms, 2006) - Top 5 countries 133
Figure 38: Global Oral Hygiene market value, 2001 - 2006 (Top 5 countries) 136
Figure 39: Global Oral Hygiene market split (volume terms, 2006) - Top 5 countries 138
Figure 40: Global Oral Hygiene market volume, 2001 - 2006 (Top 5 countries) 141
Figure 41: Map of China 148
Figure 42: Annual data review process 158
LIST OF TABLES
Table 1: Oral Hygiene category definitions 10
Table 2: Oral Hygiene distribution channels 11
Table 3: China Oral Hygiene value, 2001-2006 (CNY m, nominal prices) 24
Table 4: China Oral Hygiene value forecast, 2006-2011 (CNY m, nominal prices) 25
Table 5: China Oral Hygiene value, 2001-2006 (US$ m nominal prices) 27
Table 6: China Oral Hygiene value forecast, 2006-2011 (US$ m nominal prices) 27
Table 7: China Oral Hygiene volume, 2001-2006 (Units m) 29
Table 8: China Oral Hygiene volume forecast, 2006-2011 (Units m) 30
Table 9: China Oral Hygiene brand share, by value, 2005-2006 (%) 32
Table 10: China Oral Hygiene value, by brand 2005-2006 (CNY m nominal prices) 34
Table 11: China Oral Hygiene company share by value, 2005-2006 (%) 37
Table 12: China Oral Hygiene value, by company, 2005-2006 (CNY m nominal prices) 38
Table 13: China Oral Hygiene distribution channels, by value, 2005-2006 (%) 39
Table 14: China Oral Hygiene value, by distribution channel, 2005-2006 (CNY m nominal prices) 39
Table 15: China Oral Hygiene expenditure per capita, 2001-2006 (CNY, nominal prices) 41
Table 16: China Oral Hygiene forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 42
Table 17: China Oral Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 42
Table 18: China Oral Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 43
Table 19: China Oral Hygiene consumption per capita, 2001-2006 (Units) 43
Table 20: China Oral Hygiene forecast consumption per capita, 2006-2011 (Units) 44
Table 21: Colgate-Palmolive Company Key Facts 45
Table 22: Procter & Gamble Key Facts 47
Table 23: China Dental Floss value, 2001-2006 (CNY m, nominal prices) 49
Table 24: China Dental Floss value forecast, 2006-2011 (CNY m, nominal prices) 50
Table 25: China Dental Floss value, 2001-2006 (US$ m nominal prices) 52
Table 26: China Dental Floss value forecast, 2006-2011 (US$ m nominal prices) 52
Table 27: China Dental Floss volume, 2001-2006 (Units m) 54
Table 28: China Dental Floss volume forecast, 2006-2011 (Units m) 55
Table 29: China Dental Floss brand share, by value, 2005-2006 (%) 57
Table 30: China Dental Floss value, by brand 2005-2006 (CNY m nominal prices) 57
Table 31: China Dental Floss company share by value, 2005-2006 (%) 59
Table 32: China Dental Floss value, by company, 2005-2006 (CNY m nominal prices) 59
Table 33: China Dental Floss distribution channels, by value, 2005-2006 (%) 60
Table 34: China Dental Floss value, by distribution channel, 2005-2006 (CNY m nominal prices) 60
Table 35: China Dental Floss expenditure per capita, 2001-2006 (CNY, nominal prices) 62
Table 36: China Dental Floss forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 62
Table 37: China Dental Floss expenditure per capita, 2001-2006 (US$ nominal prices) 63
Table 38: China Dental Floss forecast expenditure per capita, 2006-2011 (US$ nominal prices) 63
Table 39: China Dental Floss consumption per capita, 2001-2006 (Units) 64
Table 40: China Dental Floss forecast consumption per capita, 2006-2011 (Units) 64
Table 41: China Denture Care value, 2001-2006 (CNY m, nominal prices) 65
Table 42: China Denture Care value forecast, 2006-2011 (CNY m, nominal prices) 66
Table 43: China Denture Care value, 2001-2006 (US$ m nominal prices) 68
Table 44: China Denture Care value forecast, 2006-2011 (US$ m nominal prices) 68
Table 45: China Denture Care volume, 2001-2006 (Units m) 70
Table 46: China Denture Care volume forecast, 2006-2011 (Units m) 71
Table 47: China Denture Care brand share, by value, 2005-2006 (%) 73
Table 48: China Denture Care value, by brand 2005-2006 (CNY m nominal prices) 73
Table 49: China Denture Care company share by value, 2005-2006 (%) 75
Table 50: China Denture Care value, by company, 2005-2006 (CNY m nominal prices) 75
Table 51: China Denture Care distribution channels, by value, 2005-2006 (%) 76
Table 52: China Denture Care value, by distribution channel, 2005-2006 (CNY m nominal prices) 76
Table 53: China Denture Care expenditure per capita, 2001-2006 (CNY, nominal prices) 78
Table 54: China Denture Care forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 78
Table 55: China Denture Care expenditure per capita, 2001-2006 (US$ nominal prices) 79
Table 56: China Denture Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 79
Table 57: China Denture Care consumption per capita, 2001-2006 (Units) 80
Table 58: China Denture Care forecast consumption per capita, 2006-2011 (Units) 80
Table 59: China Mouthwash value, 2001-2006 (CNY m, nominal prices) 81
Table 60: China Mouthwash value forecast, 2006-2011 (CNY m, nominal prices) 82
Table 61: China Mouthwash value, 2001-2006 (US$ m nominal prices) 84
Table 62: China Mouthwash value forecast, 2006-2011 (US$ m nominal prices) 84
Table 63: China Mouthwash volume, 2001-2006 (Units m) 86
Table 64: China Mouthwash volume forecast, 2006-2011 (Units m) 87
Table 65: China Mouthwash brand share, by value, 2005-2006 (%) 89
Table 66: China Mouthwash value, by brand 2005-2006 (CNY m nominal prices) 89
Table 67: China Mouthwash company share by value, 2005-2006 (%) 91
Table 68: China Mouthwash value, by company, 2005-2006 (CNY m nominal prices) 91
Table 69: China Mouthwash distribution channels, by value, 2005-2006 (%) 92
Table 70: China Mouthwash value, by distribution channel, 2005-2006 (CNY m nominal prices) 92
Table 71: China Mouthwash expenditure per capita, 2001-2006 (CNY, nominal prices) 94
Table 72: China Mouthwash forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 94
Table 73: China Mouthwash expenditure per capita, 2001-2006 (US$ nominal prices) 95
Table 74: China Mouthwash forecast expenditure per capita, 2006-2011 (US$ nominal prices) 95
Table 75: China Mouthwash consumption per capita, 2001-2006 (Units) 96
Table 76: China Mouthwash forecast consumption per capita, 2006-2011 (Units) 96
Table 77: China Toothbrushes value, 2001-2006 (CNY m, nominal prices) 97
Table 78: China Toothbrushes value forecast, 2006-2011 (CNY m, nominal prices) 98
Table 79: China Toothbrushes value, 2001-2006 (US$ m nominal prices) 100
Table 80: China Toothbrushes value forecast, 2006-2011 (US$ m nominal prices) 100
Table 81: China Toothbrushes volume, 2001-2006 (Units m) 102
Table 82: China Toothbrushes volume forecast, 2006-2011 (Units m) 103
Table 83: China Toothbrushes brand share, by value, 2005-2006 (%) 105
Table 84: China Toothbrushes value, by brand 2005-2006 (CNY m nominal prices) 106
Table 85: China Toothbrushes company share by value, 2005-2006 (%) 108
Table 86: China Toothbrushes value, by company, 2005-2006 (CNY m nominal prices) 108
Table 87: China Toothbrushes distribution channels, by value, 2005-2006 (%) 109
Table 88: China Toothbrushes value, by distribution channel, 2005-2006 (CNY m nominal prices) 109
Table 89: China Toothbrushes expenditure per capita, 2001-2006 (CNY, nominal prices) 111
Table 90: China Toothbrushes forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 111
Table 91: China Toothbrushes expenditure per capita, 2001-2006 (US$ nominal prices) 112
Table 92: China Toothbrushes forecast expenditure per capita, 2006-2011 (US$ nominal prices) 112
Table 93: China Toothbrushes consumption per capita, 2001-2006 (Units) 113
Table 94: China Toothbrushes forecast consumption per capita, 2006-2011 (Units) 113
Table 95: China Toothpaste value, 2001-2006 (CNY m, nominal prices) 114
Table 96: China Toothpaste value forecast, 2006-2011 (CNY m, nominal prices) 115
Table 97: China Toothpaste value, 2001-2006 (US$ m nominal prices) 117
Table 98: China Toothpaste value forecast, 2006-2011 (US$ m nominal prices) 117
Table 99: China Toothpaste volume, 2001-2006 (Units m) 119
Table 100: China Toothpaste volume forecast, 2006-2011 (Units m) 120
Table 101: China Toothpaste brand share, by value, 2005-2006 (%) 122
Table 102: China Toothpaste value, by brand 2005-2006 (CNY m nominal prices) 123
Table 103: China Toothpaste company share by value, 2005-2006 (%) 125
Table 104: China Toothpaste value, by company, 2005-2006 (CNY m nominal prices) 126
Table 105: China Toothpaste distribution channels, by value, 2005-2006 (%) 127
Table 106: China Toothpaste value, by distribution channel, 2005-2006 (CNY m nominal prices) 127
Table 107: China Toothpaste expenditure per capita, 2001-2006 (CNY, nominal prices) 129
Table 108: China Toothpaste forecast expenditure per capita, 2006-2011 (CNY, nominal prices) 129
Table 109: China Toothpaste expenditure per capita, 2001-2006 (US$ nominal prices) 130
Table 110: China Toothpaste forecast expenditure per capita, 2006-2011 (US$ nominal prices) 130
Table 111: China Toothpaste consumption per capita, 2001-2006 (Units) 131
Table 112: China Toothpaste forecast consumption per capita, 2006-2011 (Units) 131
Table 113: Global Oral Hygiene market value, 2006 132
Table 114: Global Oral Hygiene market split (value terms (US$ m), 2006) - Top 5 countries 135
Table 115: Global Oral Hygiene market volume, 2006 137
Table 116: Global Oral Hygiene market split (volume terms, 2006) - Top 5 countries 140
Table 117: Leading players - Top 5 countries 142
Table 118: China Oral Hygiene new product launches (reports) and SKUs, by company (Top 5 companies), 2006 143
Table 119: China Oral Hygiene new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 144
Table 120: China Oral Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 144
Table 121: China Oral Hygiene new product launches (reports), by Package tags or Claims, 2006 145
Table 122: China Oral Hygiene new product launches (reports) - Recent 5 launches 146
Table 123: China Key Facts 148
Table 124: China population, by age group, 2000-2005 (millions) 151
Table 125: China population forecast, by age group, 2005-2010 (millions) 152
Table 126: China population, by gender, 2000-2005 (millions) 152
Table 127: China population forecast, by gender, 2005-2010 (millions) 153
Table 128: China real GDP, 2000-2005 (CNY bn, 2005 prices) 153
Table 129: China real GDP forecast, 2005-2010 (CNY bn, 2005 prices) 153
Table 130: China nominal GDP, 2000-2005 (CNY bn, nominal prices) 154
Table 131: China real GDP, 2000-2005 (US$ bn, 2005 prices) 154
Table 132: China real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 154
Table 133: China consumer price index, 2000-2005 (2000=100) 155
Table 134: China consumer price index, 2005-2010 (2000=100) 155
Table 135: China exchange rate, 2000-2005 156
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