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Oral Hygiene in the Hong Kong to 2011
Datamonitor, May 2008, Pages: 155
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Oral Hygiene 2
Summary category level - Dental Floss 3
Summary category level - Denture Care 4
Summary category level - Mouthwash 5
Summary category level - Toothbrushes 6
Summary category level - Toothpaste 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 25
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 27
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 30
Company and Brand Share Analysis 32
Distribution Analysis 36
Expenditure & consumption per capita 38
Chapter 4 LEADING COMPANY PROFILES 42
Colgate-Palmolive Company. 42
Procter & Gamble 44
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 46
Value Analysis, 2001-2006 46
Value Analysis, 2006-2011 47
Value Analysis, US$ 2001-2006 49
Value Analysis, US$ 2006-2011 49
Volume Analysis, 2001-2006 51
Volume Analysis, 2006-2011 52
Company and Brand Share Analysis 54
Distribution Analysis 57
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - DENTURE CARE 62
Value Analysis, 2001-2006 62
Value Analysis, 2006-2011 63
Value Analysis, US$ 2001-2006 65
Value Analysis, US$ 2006-2011 65
Volume Analysis, 2001-2006 67
Volume Analysis, 2006-2011 68
Company and Brand Share Analysis 71
Distribution Analysis 74
Expenditure & consumption per capita 76
Chapter 7 CATEGORY ANALYSIS - MOUTHWASH 79
Value Analysis, 2001-2006 79
Value Analysis, 2006-2011 80
Value Analysis, US$ 2001-2006 82
Value Analysis, US$ 2006-2011 82
Volume Analysis, 2001-2006 84
Volume Analysis, 2006-2011 85
Company and Brand Share Analysis 87
Distribution Analysis 90
Expenditure & consumption per capita 92
Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 95
Value Analysis, 2001-2006 95
Value Analysis, 2006-2011 96
Value Analysis, US$ 2001-2006 98
Value Analysis, US$ 2006-2011 98
Volume Analysis, 2001-2006 100
Volume Analysis, 2006-2011 101
Company and Brand Share Analysis 103
Distribution Analysis 106
Expenditure & consumption per capita 108
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 111
Value Analysis, 2001-2006 111
Value Analysis, 2006-2011 112
Value Analysis, US$ 2001-2006 114
Value Analysis, US$ 2006-2011 114
Volume Analysis, 2001-2006 116
Volume Analysis, 2006-2011 117
Company and Brand Share Analysis 119
Distribution Analysis 122
Expenditure & consumption per capita 124
Chapter 10 COUNTRY COMPARISON 127
Value 127
Volume 132
Market Share 137
Chapter 11 NEW PRODUCT DEVELOPMENT 138
Product launches over time 138
Recent product launches 140
Chapter 12 HONG KONG SOCIOECONOMIC PROFILE 141
Country Overview 141
Key Facts 142
Political Overview 143
Hong Kong Economic Overview 144
Chapter 13 HONG KONG MACROECONOMIC PROFILE 145
Macroeconomic Indicators 145
Chapter 14 RESEARCH METHODOLOGY 150
Methodology overview 150
Secondary research 151
Market modelling 152
Primary research 153
Data finalisation 153
Ongoing research 154
Chapter 15 APPENDIX 155
Future readings 155
How to contact experts in your industry 155
LIST OF FIGURES
Figure 1: Hong Kong Oral Hygiene value & value forecast, 2001-2011 (HKD m, nominal prices) 26
Figure 2: Hong Kong Oral Hygiene category growth comparison, by value, 2001-2011 28
Figure 3: Hong Kong Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 31
Figure 4: Hong Kong Oral Hygiene category growth comparison, by volume, 2001-2011 31
Figure 5: Hong Kong Oral Hygiene company share, by value, 2005-2006 (%) 34
Figure 6: Hong Kong Oral Hygiene distribution channels, by value, 2005-2006(%) 37
Figure 7: Hong Kong Dental Floss value & value forecast, 2001-2011 (HKD m, nominal prices) 48
Figure 8: Hong Kong Dental Floss category growth comparison, by value, 2001-2011 50
Figure 9: Hong Kong Dental Floss volume & volume forecast, 2001-2011 (Units m) 53
Figure 10: Hong Kong Dental Floss category growth comparison, by volume, 2001-2011 53
Figure 11: Hong Kong Dental Floss company share, by value, 2005-2006 (%) 55
Figure 12: Hong Kong Dental Floss distribution channels, by value, 2005-2006(%) 58
Figure 13: Hong Kong Denture Care value & value forecast, 2001-2011 (HKD m, nominal prices) 64
Figure 14: Hong Kong Denture Care category growth comparison, by value, 2001-2011 66
Figure 15: Hong Kong Denture Care volume & volume forecast, 2001-2011 (Units m) 69
Figure 16: Hong Kong Denture Care category growth comparison, by volume, 2001-2011 70
Figure 17: Hong Kong Denture Care company share, by value, 2005-2006 (%) 72
Figure 18: Hong Kong Denture Care distribution channels, by value, 2005-2006(%) 75
Figure 19: Hong Kong Mouthwash value & value forecast, 2001-2011 (HKD m, nominal prices) 81
Figure 20: Hong Kong Mouthwash category growth comparison, by value, 2001-2011 83
Figure 21: Hong Kong Mouthwash volume & volume forecast, 2001-2011 (Units m) 86
Figure 22: Hong Kong Mouthwash category growth comparison, by volume, 2001-2011 86
Figure 23: Hong Kong Mouthwash company share, by value, 2005-2006 (%) 88
Figure 24: Hong Kong Mouthwash distribution channels, by value, 2005-2006(%) 91
Figure 25: Hong Kong Toothbrushes value & value forecast, 2001-2011 (HKD m, nominal prices) 97
Figure 26: Hong Kong Toothbrushes category growth comparison, by value, 2001-2011 99
Figure 27: Hong Kong Toothbrushes volume & volume forecast, 2001-2011 (Units m) 102
Figure 28: Hong Kong Toothbrushes category growth comparison, by volume, 2001-2011 102
Figure 29: Hong Kong Toothbrushes company share, by value, 2005-2006 (%) 104
Figure 30: Hong Kong Toothbrushes distribution channels, by value, 2005-2006(%) 107
Figure 31: Hong Kong Toothpaste value & value forecast, 2001-2011 (HKD m, nominal prices) 113
Figure 32: Hong Kong Toothpaste category growth comparison, by value, 2001-2011 115
Figure 33: Hong Kong Toothpaste volume & volume forecast, 2001-2011 (Units m) 118
Figure 34: Hong Kong Toothpaste category growth comparison, by volume, 2001-2011 118
Figure 35: Hong Kong Toothpaste company share, by value, 2005-2006 (%) 120
Figure 36: Hong Kong Toothpaste distribution channels, by value, 2005-2006(%) 123
Figure 37: Global Oral Hygiene market split (value terms, 2006) - Top 5 countries 128
Figure 38: Global Oral Hygiene market value, 2001 - 2006 (Top 5 countries) 131
Figure 39: Global Oral Hygiene market split (volume terms, 2006) - Top 5 countries 133
Figure 40: Global Oral Hygiene market volume, 2001 - 2006 (Top 5 countries) 136
Figure 41: Map of Hong Kong 142
Figure 42: Annual data review process 151
LIST OF TABLES
Table 1: Oral Hygiene category definitions 10
Table 2: Oral Hygiene distribution channels 11
Table 3: Hong Kong Oral Hygiene value, 2001-2006 (HKD m, nominal prices) 24
Table 4: Hong Kong Oral Hygiene value forecast, 2006-2011 (HKD m, nominal prices) 25
Table 5: Hong Kong Oral Hygiene value, 2001-2006 (US$ m nominal prices) 27
Table 6: Hong Kong Oral Hygiene value forecast, 2006-2011 (US$ m nominal prices) 27
Table 7: Hong Kong Oral Hygiene volume, 2001-2006 (Units m) 29
Table 8: Hong Kong Oral Hygiene volume forecast, 2006-2011 (Units m) 30
Table 9: Hong Kong Oral Hygiene brand share, by value, 2005-2006 (%) 32
Table 10: Hong Kong Oral Hygiene value, by brand 2005-2006 (HKD m nominal prices) 33
Table 11: Hong Kong Oral Hygiene company share by value, 2005-2006 (%) 35
Table 12: Hong Kong Oral Hygiene value, by company, 2005-2006 (HKD m nominal prices) 35
Table 13: Hong Kong Oral Hygiene distribution channels, by value, 2005-2006 (%) 36
Table 14: Hong Kong Oral Hygiene value, by distribution channel, 2005-2006 (HKD m nominal prices) 36
Table 15: Hong Kong Oral Hygiene expenditure per capita, 2001-2006 (HKD, nominal prices) 38
Table 16: Hong Kong Oral Hygiene forecast expenditure per capita, 2006-2011 (HKD, nominal prices) 39
Table 17: Hong Kong Oral Hygiene expenditure per capita, 2001-2006 (US$ nominal prices) 39
Table 18: Hong Kong Oral Hygiene forecast expenditure per capita, 2006-2011 (US$ nominal prices) 40
Table 19: Hong Kong Oral Hygiene consumption per capita, 2001-2006 (Units) 40
Table 20: Hong Kong Oral Hygiene forecast consumption per capita, 2006-2011 (Units) 41
Table 21: Colgate-Palmolive Company Key Facts 42
Table 22: Procter & Gamble Key Facts 44
Table 23: Hong Kong Dental Floss value, 2001-2006 (HKD m, nominal prices) 46
Table 24: Hong Kong Dental Floss value forecast, 2006-2011 (HKD m, nominal prices) 47
Table 25: Hong Kong Dental Floss value, 2001-2006 (US$ m nominal prices) 49
Table 26: Hong Kong Dental Floss value forecast, 2006-2011 (US$ m nominal prices) 49
Table 27: Hong Kong Dental Floss volume, 2001-2006 (Units m) 51
Table 28: Hong Kong Dental Floss volume forecast, 2006-2011 (Units m) 52
Table 29: Hong Kong Dental Floss brand share, by value, 2005-2006 (%) 54
Table 30: Hong Kong Dental Floss value, by brand 2005-2006 (HKD m nominal prices) 54
Table 31: Hong Kong Dental Floss company share by value, 2005-2006 (%) 56
Table 32: Hong Kong Dental Floss value, by company, 2005-2006 (HKD m nominal prices) 56
Table 33: Hong Kong Dental Floss distribution channels, by value, 2005-2006 (%) 57
Table 34: Hong Kong Dental Floss value, by distribution channel, 2005-2006 (HKD m nominal prices) 57
Table 35: Hong Kong Dental Floss expenditure per capita, 2001-2006 (HKD, nominal prices) 59
Table 36: Hong Kong Dental Floss forecast expenditure per capita, 2006-2011 (HKD, nominal prices) 59
Table 37: Hong Kong Dental Floss expenditure per capita, 2001-2006 (US$ nominal prices) 60
Table 38: Hong Kong Dental Floss forecast expenditure per capita, 2006-2011 (US$ nominal prices) 60
Table 39: Hong Kong Dental Floss consumption per capita, 2001-2006 (Units) 61
Table 40: Hong Kong Dental Floss forecast consumption per capita, 2006-2011 (Units) 61
Table 41: Hong Kong Denture Care value, 2001-2006 (HKD m, nominal prices) 62
Table 42: Hong Kong Denture Care value forecast, 2006-2011 (HKD m, nominal prices) 63
Table 43: Hong Kong Denture Care value, 2001-2006 (US$ m nominal prices) 65
Table 44: Hong Kong Denture Care value forecast, 2006-2011 (US$ m nominal prices) 65
Table 45: Hong Kong Denture Care volume, 2001-2006 (Units m) 67
Table 46: Hong Kong Denture Care volume forecast, 2006-2011 (Units m) 68
Table 47: Hong Kong Denture Care brand share, by value, 2005-2006 (%) 71
Table 48: Hong Kong Denture Care value, by brand 2005-2006 (HKD m nominal prices) 71
Table 49: Hong Kong Denture Care company share by value, 2005-2006 (%) 73
Table 50: Hong Kong Denture Care value, by company, 2005-2006 (HKD m nominal prices) 73
Table 51: Hong Kong Denture Care distribution channels, by value, 2005-2006 (%) 74
Table 52: Hong Kong Denture Care value, by distribution channel, 2005-2006 (HKD m nominal prices) 74
Table 53: Hong Kong Denture Care expenditure per capita, 2001-2006 (HKD, nominal prices) 76
Table 54: Hong Kong Denture Care forecast expenditure per capita, 2006-2011 (HKD, nominal prices) 76
Table 55: Hong Kong Denture Care expenditure per capita, 2001-2006 (US$ nominal prices) 77
Table 56: Hong Kong Denture Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 77
Table 57: Hong Kong Denture Care consumption per capita, 2001-2006 (Units) 78
Table 58: Hong Kong Denture Care forecast consumption per capita, 2006-2011 (Units) 78
Table 59: Hong Kong Mouthwash value, 2001-2006 (HKD m, nominal prices) 79
Table 60: Hong Kong Mouthwash value forecast, 2006-2011 (HKD m, nominal prices) 80
Table 61: Hong Kong Mouthwash value, 2001-2006 (US$ m nominal prices) 82
Table 62: Hong Kong Mouthwash value forecast, 2006-2011 (US$ m nominal prices) 82
Table 63: Hong Kong Mouthwash volume, 2001-2006 (Units m) 84
Table 64: Hong Kong Mouthwash volume forecast, 2006-2011 (Units m) 85
Table 65: Hong Kong Mouthwash brand share, by value, 2005-2006 (%) 87
Table 66: Hong Kong Mouthwash value, by brand 2005-2006 (HKD m nominal prices) 87
Table 67: Hong Kong Mouthwash company share by value, 2005-2006 (%) 89
Table 68: Hong Kong Mouthwash value, by company, 2005-2006 (HKD m nominal prices) 89
Table 69: Hong Kong Mouthwash distribution channels, by value, 2005-2006 (%) 90
Table 70: Hong Kong Mouthwash value, by distribution channel, 2005-2006 (HKD m nominal prices) 90
Table 71: Hong Kong Mouthwash expenditure per capita, 2001-2006 (HKD, nominal prices) 92
Table 72: Hong Kong Mouthwash forecast expenditure per capita, 2006-2011 (HKD, nominal prices) 92
Table 73: Hong Kong Mouthwash expenditure per capita, 2001-2006 (US$ nominal prices) 93
Table 74: Hong Kong Mouthwash forecast expenditure per capita, 2006-2011 (US$ nominal prices) 93
Table 75: Hong Kong Mouthwash consumption per capita, 2001-2006 (Units) 94
Table 76: Hong Kong Mouthwash forecast consumption per capita, 2006-2011 (Units) 94
Table 77: Hong Kong Toothbrushes value, 2001-2006 (HKD m, nominal prices) 95
Table 78: Hong Kong Toothbrushes value forecast, 2006-2011 (HKD m, nominal prices) 96
Table 79: Hong Kong Toothbrushes value, 2001-2006 (US$ m nominal prices) 98
Table 80: Hong Kong Toothbrushes value forecast, 2006-2011 (US$ m nominal prices) 98
Table 81: Hong Kong Toothbrushes volume, 2001-2006 (Units m) 100
Table 82: Hong Kong Toothbrushes volume forecast, 2006-2011 (Units m) 101
Table 83: Hong Kong Toothbrushes brand share, by value, 2005-2006 (%) 103
Table 84: Hong Kong Toothbrushes value, by brand 2005-2006 (HKD m nominal prices) 103
Table 85: Hong Kong Toothbrushes company share by value, 2005-2006 (%) 105
Table 86: Hong Kong Toothbrushes value, by company, 2005-2006 (HKD m nominal prices) 105
Table 87: Hong Kong Toothbrushes distribution channels, by value, 2005-2006 (%) 106
Table 88: Hong Kong Toothbrushes value, by distribution channel, 2005-2006 (HKD m nominal prices) 106
Table 89: Hong Kong Toothbrushes expenditure per capita, 2001-2006 (HKD, nominal prices) 108
Table 90: Hong Kong Toothbrushes forecast expenditure per capita, 2006-2011 (HKD, nominal prices) 108
Table 91: Hong Kong Toothbrushes expenditure per capita, 2001-2006 (US$ nominal prices) 109
Table 92: Hong Kong Toothbrushes forecast expenditure per capita, 2006-2011 (US$ nominal prices) 109
Table 93: Hong Kong Toothbrushes consumption per capita, 2001-2006 (Units) 110
Table 94: Hong Kong Toothbrushes forecast consumption per capita, 2006-2011 (Units) 110
Table 95: Hong Kong Toothpaste value, 2001-2006 (HKD m, nominal prices) 111
Table 96: Hong Kong Toothpaste value forecast, 2006-2011 (HKD m, nominal prices) 112
Table 97: Hong Kong Toothpaste value, 2001-2006 (US$ m nominal prices) 114
Table 98: Hong Kong Toothpaste value forecast, 2006-2011 (US$ m nominal prices) 114
Table 99: Hong Kong Toothpaste volume, 2001-2006 (Units m) 116
Table 100: Hong Kong Toothpaste volume forecast, 2006-2011 (Units m) 117
Table 101: Hong Kong Toothpaste brand share, by value, 2005-2006 (%) 119
Table 102: Hong Kong Toothpaste value, by brand 2005-2006 (HKD m nominal prices) 119
Table 103: Hong Kong Toothpaste company share by value, 2005-2006 (%) 121
Table 104: Hong Kong Toothpaste value, by company, 2005-2006 (HKD m nominal prices) 121
Table 105: Hong Kong Toothpaste distribution channels, by value, 2005-2006 (%) 122
Table 106: Hong Kong Toothpaste value, by distribution channel, 2005-2006 (HKD m nominal prices) 122
Table 107: Hong Kong Toothpaste expenditure per capita, 2001-2006 (HKD, nominal prices) 124
Table 108: Hong Kong Toothpaste forecast expenditure per capita, 2006-2011 (HKD, nominal prices) 124
Table 109: Hong Kong Toothpaste expenditure per capita, 2001-2006 (US$ nominal prices) 125
Table 110: Hong Kong Toothpaste forecast expenditure per capita, 2006-2011 (US$ nominal prices) 125
Table 111: Hong Kong Toothpaste consumption per capita, 2001-2006 (Units) 126
Table 112: Hong Kong Toothpaste forecast consumption per capita, 2006-2011 (Units) 126
Table 113: Global Oral Hygiene market value, 2006 127
Table 114: Global Oral Hygiene market split (value terms (US$ m), 2006) - Top 5 countries 130
Table 115: Global Oral Hygiene market volume, 2006 132
Table 116: Global Oral Hygiene market split (volume terms, 2006) - Top 5 countries 135
Table 117: Leading players - Top 5 countries 137
Table 118: Hong Kong Oral Hygiene new product launches (reports) and SKUs, by company (Top 5 companies), 2006 138
Table 119: Hong Kong Oral Hygiene new product launches (reports), by flavor and fragrances, 2006 138
Table 120: Hong Kong Oral Hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 139
Table 121: Hong Kong Oral Hygiene new product launches (reports), by Package tags or Claims, 2006 139
Table 122: Hong Kong Oral Hygiene new product launches (reports) - Recent 5 launches 140
Table 123: Hong Kong Key Facts 142
Table 124: Hong Kong population, by age group, 2000-2005 (millions) 145
Table 125: Hong Kong population forecast, by age group, 2005-2010 (millions) 146
Table 126: Hong Kong population, by gender, 2000-2005 (millions) 146
Table 127: Hong Kong population forecast, by gender, 2005-2010 (millions) 147
Table 128: Hong Kong real GDP, 2000-2005 (HKD bn, 2005 prices) 147
Table 129: Hong Kong real GDP forecast, 2005-2010 (HKD bn, 2005 prices) 147
Table 130: Hong Kong nominal GDP, 2000-2005 (HKD bn, nominal prices) 148
Table 131: Hong Kong real GDP, 2000-2005 (US$ bn, 2005 prices) 148
Table 132: Hong Kong real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 148
Table 133: Hong Kong consumer price index, 2000-2005 (2000=100) 149
Table 134: Hong Kong consumer price index, 2005-2010 (2000=100) 149
Table 135: Hong Kong exchange rate, 2000-2005 149
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