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Japanese Product Innovation Series Market Report: Chewing Gum
Datamonitor, June 2008, Pages: 12
The chewing gum market continued to dwindle in 2007 as both production and retail sales declined. Tooth-friendly gum and breath-freshening products are expected to be the major focus on new product development
A regular round up of chewing gum market development and products launches from Japan.
Scope
- Both production and retail sales in 2007 of chewing gum products revealed approximately 3% decrease compared with 2006.
- Sugarless gum is the biggest sector in the market.
- Lotte, Cadbury and Meiji are the biggest three companies in the market in terms of sales.
- The United Arab Emirates is the biggest export destination of Japanese chewing gum products.
Highlights of this title
The chewing gum sector accounted for 2.12% of the total confectionery market in 2007 in terms of production volume. The production volume was estimated to be 41,240 tons in 2007, revealing a decrease of 3.19% compared with 2006.
Sugarless gum is the biggest category, with production value reached JPY 89 billion in 2007, and the trend of product development shows tooth-friendly products and breath-freshening products are the focus in the market. Fruit plus mint was a popular flavor among products launched in 2007.
Lotte, Cadbury and Meiji are the biggest three companies. While Lotte is the clear leader, both Cadbury and Meiji showed positive growth amid the decline of the market.
Key reasons to purchase this title
- This brief covers analysis of the chewing gum market in Japan in 2007, including production, sales, import and export.
- It contains trends of product development, including popular flavors and types of products.
- It also covers key product developments from leading manufacturers.
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