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Japanese Product Innovation Series Market Report: Chewing Gum
Datamonitor, June 2008, Pages: 12

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CATALYST 1
SUMMARY 1
ANALYSIS 2
Total market review 2
This market showed continued decline in production in 2007 2
Sugarless, dental care and etiquette products are the focus of product development in 2007 3
Net supply to the Japanese market also decreased after the peak in 2003 / 2004 3
Imports and exports fluctuate over the years, and UAE is the biggest export destination in 2007 4
Sector analysis and trends on new product development 5
Sugarless products have grown to become the biggest category 5
Fruit plus mint has become a popular product flavor among chewing gum products 7
Etiquette (breath-freshening) products is expected to be the new focus 8
Company focus: Lotte, Cadbury and Meiji are the biggest three companies 8
Key products from Major manufacturers 9
APPENDIX 12
Further reading 12
Ask the analyst 12
Disclaimer 12
List of Tables
Table 1: Production and sales of total confectionery industry 2
Table 2: Supply and demand for chewing gum (tons) 4
Table 3: Imports of chewing gum products 4
Table 4: Exports of chewing gum products 5
Table 5: Top export destinations of chewing gum products in 2007 5
Table 6: Popular flavor and fragrances of chewing gum products 8
Table 7: Sales of chewing gum products from market leaders (JPY million) 9
List of Figures
Figure 1: Production volume, production value and retail sales of the chewing gum market 3
Figure 2: Market shares of types of chewing gum products in 2007 6
Figure 3: Annual production value of chewing gum by type (JPY million) 7
Figure 4: Key chewing gum products from Lotte Shoji 10
Figure 5: Key chewing gum products from Cadbury Japan 10
Figure 6: Key chewing gum products from Meiji Seika 11
Figure 7: Key chewing gum products from Ezaki Glico, Kracie Holdings and Bourbon 11



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