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Books in China
Datamonitor, Aug 2009, Pages: 32


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The Books in China industry profile is an essential resource for top-level data and analysis covering the books industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

- Contains an executive summary and data on value, volume and/or segmentation

- Provides textual analysis of the industry’s recent performance and future prospects

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Includes a five-year forecast of the industry

- The leading companies are profiled with supporting key financial metrics

- Supported by the key macroeconomic and demographic data affecting the market

Highlights

- Detailed information is included on market size, measured by value and/or volume

- Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research

Market Definition

The books market includes atlas, dictionaries, encyclopedias, text books, guidebooks, musical scores, maps, fiction and non fiction. All paperback, hardbound books, books sold from internet sites like Amazon are included but e-books are not included. The market’s value is calculated at retail selling price (RSP), and includes all taxes and levies. Any currency conversions used within this report have been calculated using constant annual average exchange rates.

For the purpose of this report Asia-Pacific is deemed to comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan.



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