The incorporation of handset-based Instant Messaging (IM) services into mobile operators service offerings is not new. However, mobile IM revenues remain small. Given the enormous success of IM in the fixed environment, operators are looking to increase their revenues from mobile IM services, but must be wary of the potential threat that IM services may pose through cannibalisation of existing messaging services (such as SMS). -Please note that market trends reports are too short to contain a table of contents-
