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Blue Nile Inc. - SWOT Analysis
Datamonitor, May 2009, Pages: 21


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The Blue Nile - SWOT Analysis company profile is the essential source for top-level company data and information. Blue Nile - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Blue Nile (or the company) is an online retailer of diamonds and jewelry. The company specializes in the customization of diamond jewelry with its ‘Build Your Own’ feature that offers customers the ability to customize diamond rings, pendants, and earrings. Blue Nile primarily operates in the US. The company is headquartered in Seattle, Washington. Blue Nile employed 198 people as of December 2007. The company recorded revenues of $319.3 million during the fiscal year ended December 2007, an increase of 26.9% over 2006. The operating profit of the company was $22.4 million during fiscal year 2007, an increase of 35.4% over 2006. The net profit was $17.5 million in fiscal year 2007, an increase of 33.6% over 2006.

Scope of the Report

- Provides all the crucial information on Blue Nile required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Blue Nile in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Blue Nile
-Data is supplemented with details on Blue Nile history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Blue Nile

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available


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