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Trends in Ethical and Sustainable Packaging: Innovation by Product Category
Business Insights, June 2008, Pages: 103
Trends in Ethical and Sustainable Packaging
Executive Summary
Introduction
Market drivers in ethical packaging
Innovation and NPD
Key trends
Conclusions
Chapter 1 Introduction
Summary
Introduction
What is ethical and sustainable packaging?
Drivers and resistors
Packaging types
Packaging materials
Eco brands versus large multinationals
The scope of the report
Chapter 2 Market drivers of ethical packaging
Summary
Introduction
Retailers
Wal-Mart
Tesco
Kroger and Co
Costco
Schwarz group/Lidl
Conclusion
Food and drink manufacturers
Nestlé
PepsiCo
Other manufacturers
Consumers
Ethical packaging innovations
Premium pricing for ethical and sustainable packaging
Regulatory issues
Europe
US
Japan and Asia-Pacific
Ethical logos and labeling
Chapter 3 Innovation and NPD
Summary
Introduction
Category analysis
Alcoholic drinks
Soft drinks
Bakery and cereals
Other categories
Regional analysis
Europe
North America
Japan
Packaging material analysis
Plastic
Glass
Paperboard and cardboard
Aluminum
Chapter 4 Key trends
Summary
Introduction
Key ethical packaging innovations
Package tag analysis
Recyclable
Recycled materials
Reduced and lightweight packaging
Biodegradable
Bioplastics
Corn based packaging (PLA)
Innovative ethical packaging
Nanotechnology
Edible packaging
Chapter 5 Conclusions
Summary
Introduction
Investing in ethical packaging
Ethical packaging usage
By category
By region
Europe
Labeling and marketing
Risk versus reward
Index
List of Figures
Figure 1.1: Emergence of the ethical trend
Figure 1.2: Drivers and resistors of ethical and sustainable packaging
Figure 1.3: Innovation in ethical packaging
Figure 1.4: Analysis of packaging materials
Figure 2.5: Key ethical players’ initiatives and restrictors
Figure 2.6: alexipack packaging
Figure 2.7: Importance of drivers in influencing consumers to purchase ethically packaged goods
Figure 2.8: Ethical packaging innovations in order of their importance for consumers over the next 5 years
Figure 2.9: How much of a premium are consumers willing to pay for products with an ethical positioning?
Figure 2.10: Packaging recycling symbols and logos
Figure 3.11: Food and drinks launched in ethical packaging, by category, 2004-2007
Figure 3.12: Purus Vodka and Vinissimo Primitivo Italian Red Wine
Figure 3.13: Reduced packaging - Diet Coke
Figure 3.14: Belu Mineral water
Figure 3.15: Envirokids Organic Cereal
Figure 3.16: In which product category is ethical packaging innovation likely to have the most impact on NPD?
Figure 3.17: Food and drinks launched in ethical packaging, by region, 2004-2007
Figure 3.18: Cereal Partners Shredded Wheat
Figure 3.19: Pocari Sweat
Figure 3.20: Innocent 100% recycled PET
Figure 3.21: Ventisquero Clasico wine and 360 Vodka
Figure 3.22: Aqua Planet
Figure 4.23: Comparison of ethical packaging innovations
Figure 4.24: Bombay Organic Ready to Drink Tea
Figure 4.25: Heinz aluminum can
Figure 4.26: All Natural Seafood Company Jumbo White King Prawns
Figure 4.27: Good organic spring water 84
Figure 5.28: Uptake of ethical packaging globally 94
Figure 5.29: Uptake of ethical packaging in Europe 95
Figure 5.30: Valvert Eau Minerale - Bouteille Fabrique avec du Plastique Recycle
Figure 5.31: Risk versus reward of each ethical packaging type
List of Tables
Table 2.1: Top 15 global food retailers’ ethical packaging policies
Table 2.2: Ethical packaging survey
Table 2.3: Top 15 food and drink manufacturers CSR
Table 2.4: Top 10 ethical food and drink manufacturers
Table 2.5: Importance of drivers in influencing consumers to purchase ethically packaged goods
Table 3.6: Food and drinks launched in ethical packaging, by packaging material, 2004-2007
Table 4.7: Food and drinks launched in ethical packaging, by claim, 2004-2007 76
Table 5.8: Ethical packaging innovations by category
Table 5.9: Claims found on ethical and sustainable packaging
Product samples
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