Softening Up the Competition: Strategic Implications of Nokia's Decision to Open Up Symbian
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], July 2008, Pages: 14
1. Unifying UI and Platform Framework to Improve User Experience 1.1 UI Integration to Remove Previously Existing Disparateness 1.2 Open Source Model Creates More Room for Third-party Software Companies to Join 1.3 New Symbian OS Will Create Friendlier Operating Interfaces
2. Competition between Symbian and Other Platforms 2.1 Android to Be First Major Adversary 2.2 Symbian to Compete with Microsoft in the Prosumer Segment 2.3 Symbian Will Be Hard-pressed to Seriously Challenge Apple and RIM's Market Position
3. Strategic Implications for the Mobile Phone Industry 3.1 Nokia to Enhance Influence of Symbian 3.2 Implications for Other Major Mobile Phone Vendors 3.3 Providing a New Window of Opportunity for Japanese Vendors to Develop Overseas Markets 3.4 Maintaining Core Competitiveness and Product Differentiation Is Key
MIC Perspective
List of Figures Figure 1 Worldwide Smartphone Operating System Market Share, 2007
List of Tables Table 1 Three Major Operating Systems/Development Platforms and Partner Companies
