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Indulgence and Health In Confectionery: Emerging Natural, Functional and Wellness Trends
Business Insights, June 2008, Pages: 126
Business Insights' portfolio of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions.
The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. These reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry.
Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food, drink, health, cosmetics, toiletries, dairy categories and key consumer issues including eRetail and marketing.
Key issues examined by this report...
- Concerns about marketing to kids. The concept of a ban on junk food is being debated around the world, as governments are choosing to step in and attempt to halt the increase in numbers of overweight and obese children and adults. Manufacturers including Kraft Foods, Mars, Nestlé, Unilever and General Mills have agreed that they will not advertise food and drink on the television, in print or on the Internet to young children, or promote products in primary schools.
- Obesity levels rising. Weight management is a growing trend within the global food and drinks marketplace. Although confectionery brands have been criticized for contributing to the rising number of overweight and obese people in the world, there is potential for credible and innovative brands to shake off this reputation and offer weight management products to people who are following low-calorie and/or low-fat diets.
- Stagnation drives innovation. The overall confectionery market does not have especially strong growth rates. It is an established, mature and long-standing category within the global food market, which is characterized by low but positive growth. Health offers new opportunities for growth.
Indulgence and Health in Confectionery
Emerging natural, functional and wellness trends
The global healthy food market is growing in value and volume year-on year driven by rising levels of diet-related illnesses such as obesity, type-2 diabetes and cardiovascular disease; as well as consumer interest in nutrition, and technological advances in the ingredients industry. Healthy confectionery would have been something of an oxymoron just a few years ago; traditionally representing the indulgence rather than health trend. However, as the industry and consumers have become increasingly health-conscious, the development of healthy confectionery has become an imperative NPD strategy to avoid a steady and inevitable decline in sales. Indulgence and Health in Confectionery is a new management report that examines the strength of the major health related confectionery categories across geographies and also outlines some emerging category opportunities. Assess the trends to understand future direction of the market and plan NPD strategies with this new report...
This new report will enable you to...
- Predict future market growth levels using this report's analysis of epidemiology data on cardiovascular disease and obesity in the 7 major markets (France, Germany, Italy, Spain, UK, the US and Japan).
- Understand the key trends in the confectionery market that have impacted marketing and NPD as well as confectionery sales potential, including EU health claims regulation and nutritional labelling.
- Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of Product scan data of over 3,000 healthy product launches across the confectionery sector between 2004 and 2007. Detailed analysis of the top 20 product tags/descriptions and top 20 flavours over past 4 years. Comparison with the overall confectionery market to identify overlaps and potential new lines.
- Quantify new and emerging opportunities using current and forecasted sales data on diet and functional confectionery and sports and energy bars in the US and Europe to 2011.
Your questions answered...
- Which healthy confectionery sector offers the highest value sales potential in Europe and the US to 2011?
- What are the major consumer trends influencing new product development?
- What are the major industry drivers pushing growth in healthy confectionery?
- Are there similarities between the types of flavours and product tags in the overall confectionery market versus the healthy confectionery sector?
- Which product trends have made the biggest impact on NPD over the past 4 years?
Some key findings from this report...
- The healthy image associated with dark chocolate is contributing to growth in chocolate’s market value, but it is worth noting that the growth rate (CAGR of 2.3% in Europe and 3.8% in the US) will be lower than expected in other highly innovative confectionery categories, including gum and cereal bars.
- The Spanish functional confectionery market has noted the strongest value increase in Europe from $51m in 2001 to $227m in 2011 (just behind the UK). Functional confectionery is attracting more attention than diet variants in Spain.
- Of all chewing gum products launched in 2007, 50.9% claimed to be healthy in some way. This increased from 38.5% in 2004.
- Overall, 23.9% of new healthy confectionery products carried a ‘no sugar’ label in 2007. 9.1% of healthy confectionery products claimed to be natural.
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