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Indulgence and Health In Confectionery: Emerging Natural, Functional and Wellness Trends
Business Insights, June 2008, Pages: 126

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CHAPTER 1: INTRODUCTION
- Market background
- What is this report about?
- Report structure

CHAPTER 2: THE HEALTHY CONFECTIONERY MARKET
- Summary
- Introduction
- Better-for-you confectionery drives growth
- Confectionery market value
- By category
- Healthy indulgence
- Diet confectionery
- Functional confectionery
- Sports and energy bars
- Company analysis
- Zetar
- Cadbury Schweppes
- M&A of the year: Mars acquires Wrigley
- Private label players
- Global healthy confectionery market potential

CHAPTER 3: MARKET DRIVERS
- Summary
- Introduction
- Stagnation drives innovation
- Rising number of diet-related illnesses
- Junk food marketing
- Health claims regulation
- Targeting children (and gatekeepers)
- Mobile phone and Internet marketing

CHAPTER 4: INNOVATION AND NPD
- Summary
- Introduction
- Category analysis
- Chewing gum
- Sugar confectionery
- Chocolate
- Snack bars
- Regional analysis
- Asia-Pacific
- Europe
- North America
- South America
- Middle East & Africa
- Product tag analysis
- Natural and organic
- Premiumization
- Diet-friendly
- Flavour innovation
- Flavour comparison to overall confectionery market
- Innovative healthy savoury flavour launches

CHAPTER 5: INNOVATION TRENDS
- Summary
- Introduction
- Trend analysis
- Low and light
- Natural and organic
- Sports and energy
- Wellness and wellbeing
- Beauty
- Healthy and natural
- Indulgence through self-treating/rewards
- The gender divide
- Prevention and cure
- Convenience (on-the-go, single-serve)
- Innovative product examples
- Functional
- Chewing gum
- Chocolate
- Confectionery snack bars
- Sugar confectionery
- Next generation weight management
- Premiumization
- Chewing gum
- Chocolate
- Confectionery snack bars
- Sugar confectionery
- Sugar replacing ingredients
- Targeting by age

CHAPTER 6: CONCLUSIONS
- Summary
- Introduction
- European hotspot
- Get real
- Target specific health concerns
- Optimize consumption occasions and consumer
groups
- Spread the brand story
- Index

FIGURES
- % of healthy confectionery in each category, 2004-07
- % of healthy confectionery launched, by category, 2004-08
- Trident Splash and Trident Soft
- Sula Polza Prirody by Perfetti Van Melle
- Lotte Zero Mild
- % of healthy confectionery launched, by region, 2004-07
- Mentos Blast chewing gum
- Rapunzel Organic Schokolade & Zotter chocolate bars
- Bellybar Pregnancy Nutrition Chews, Kik Energy Balance Ginseng Gum and Origins Sensory Therapy Chocolates Dark Chocolate Bars
- Breick Diet Banadas en Chocolate
- Elite Must Lychee Orange chewing gum
- Sarotti Bio Vollmilch and Oekovital Bio Frutti-Mellows
- Whitman’s Organic Milk Chocolate Eggs
- % growth of healthy confectionery new product launches, by trend, 2004-07
- Features of importance for the success of a new confectionery product over the next three years
- Choclatique’s Boutique Box of Assorted Chocolates, Wrigley’s Orbit sugar-free gum and Welch’s Fruit ‘n Yogurt Snacks
- Tearrow Natural Tea Flavour Sugarless Gum, Choconella Passionate Organic Dark Chocolates, Premier Nutrition S-o-leil Organic Raw Food Bar and Bissinger’s Naturals Gummy Pandas
- Sports and energy new product launches
- New Tree chocolate, Ruth’s MacaPower Bars and Wellness Gummibonbons
- Kanebo Cue Coenzyme Q10 Tablet, Amoriss and Hello Beauty Oligo Collagen Marshmallows
- XyliDent Pro Reducol Purukumi and Kracie Otoko Kaoru
- Dove Vitalize Dark Chocolate, Vere Chocolate and Heart Chocolate Candy Bar with CM-X
- Salba Life Krispy Rice Bars
- Glico PosCA
- Weight management new product launches
- Estroven Sugar Free Calci-Fresh Calcium Gum
- Nutpatch Hazelnut Nougat

TABLES
- Value of the confectionery markets, Europe and US, ($m), 2006-11
- Value of confectionery market by category, Europe and the US, ($m), 2006-11
- Value of healthy-indulgent (HI) food consumption occasions, Europe and US, ($bn), 2006-11
- Diet confectionery, Europe and US, ($m), 2001-11
- Functional confectionery, Europe and US, ($m), 2001-11
- Sports and energy bars, Europe and US, ($m), 2001-11
- Drivers behind the purchase of a healthy versus a traditional confectionery product
- Prevalence of obesity in the six major markets by age (000s), 2005
- Prevalence of overweight in the six major markets by age (000s), 2005
- Prevalence of cardiovascular disease in seven major markets, 2005
- Top 20 product tags on healthy confectionery launches, 2005-07
- Top 20 flavours in healthy confectionery launches, 2005-07
- Top 20 flavours in overall confectionery launches, 2005-07

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