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Product Evaluations - Customer Relationship Management Microsoft Dynamics CRM (Ver. 4 Update)
Info-Tech Research Group, March 2008, Pages: 8
We recently published a comparison of five market-leading Customer Relationship Management (CRM) solutions, targeted specifically towards small enterprises. One of the evaluated products was Microsoft Dynamics CRM Version 3. Microsoft has subsequently released Version 4, a major upgrade to the product. This research note should be considered as a companion to the original Microsoft Dynamics CRM evaluation, conducted as part of the Info-Tech Decision Diamond vendor evaluation process.
This research note updates our previous evaluation of Microsoft Dynamics CRM Version 4, including:
-A description of the Microsoft Dynamics CRM solution.
-A discussion of new product features and capabilities in Version 4.
-Updated recommendations for small enterprises using or considering using Microsoft Dynamics CRM.
Microsoft Dynamics CRM is a suite of CRM tools focused at small enterprises that need a balance among sales, marketing, and service features. Microsoft shops will find software deployment and management familiar. Version 4 has added significant product features and the on-demand delivery option has undergone a complete overhaul. Microsoft Dynamics CRM Version 4 has become a viable option for small enterprises considering CRM, alongside our previously evaluated small enterprise CRM leaders Salesforce.com, SageCRM, and SugarCRM.
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