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Greece Food and Drink Report Q3 2008
Business Monitor International, July 2008, Pages: 68

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Business Environment 6
Western Europe Food & Drink Business Environment Ratings 6
Table: Western Europe Food & Drink Business Environment Ratings - Q3 2008 9
Table: Global Food & Drink Business Environment Ratings 11

SWOT Analysis 12
Food And Drink 12
Greece Food & Drink Industry SWOT 12
Mass Grocery Retail 13
Greece Mass Grocery Retail Industry SWOT 13
Macroeconomic Outlook 14
Table: Greece Economic Activity 16
Food 17
Industry Forecast Scenario 17
Food Consumption 17
Canned Food 17
Confectionery 17
Table: Greece Food Consumption Indicators – Historical Data & Forecasts 18
Table: Food & Drink Trade Balance – Historical Data & Forecasts 18
Table: Greece Confectionery Sector Indicators – Historical Data & Forecasts 19

Industry Developments 19
Market Overview 22
Food Production 22
Prepared Food 23
Dairy 24
Organic 24
Seafood 24
Drink 26
Industry Forecast Scenario 26
Hot Drinks 26
Alcoholic Drinks 26
Table: Alcoholic Drink Value/Volume Sales – Historical Data & Forecasts 27
Soft Drinks 28
Table: Soft Drink Value Sales – Historical Data & Foreca 28
Industry Developments 28
Market Overview 29
Alcoholic Drinks 29
Soft Drinks 30
Hot Drinks 30
Agriculture At A Glance 31
Table: Greece Agricultural Production Statistics 31
Table: Greece Organic Agricultural Data 31
Agricultural Commodity Price 32
Mass Grocery Retail 33
Industry Forecast Scenario 33
Table: Greece Mass Grocery Retail – Value Sales By Format – Historical Data And Forecasts 34
Table: Grocery Retail Sales by Format – Historical Data And Forecasts 34
Industry Developments 35
Market Overview 36
Table: Structure Of The Mass Grocery Retail Market By Estimated Number Of Outlets 39
Table: Greece Mass Grocery Retail Sales By Format (US$bn) – Value Sales By Format 39
Table: Average Value Of MGR Outlets, US$mn 39

Competitive Landscape 40
Key Players 40
Food And Drink 40
Table: Key Players Greece's Food & Drink Sector, 2007 40
Mass Grocery Retail 41
Table: Key Players Greece's Mass Grocery Retail Sector, 2007 41
Company Analysis 43
Food 43
Fage Dairy Industry SA 43
Vivartia 44
Drink 45
Coca-Cola Hellenic Beverages Company (CCHBC) 45
J Boutaris & Sons Holding (Boutari Group) 46
Athenian Brewery SA 47
Mass Grocery Retail 48
Carrefour Marinopoulos 48
Atlantic Supermarket SA 49
Alfa-Beta Vassilopoulos SA 50
Deep US Recession Scenario 51
Global Scenario 51
Table: World GDP Growth 51
Table: US GDP Growth, Investment Growth And Private Consumption Growth 52
Table: Eurozone GDP Growth 53
Table: Asia, Excluding Japan, GDP Growth 54
Table: China GDP Growth 55
Table: Mexico GDP Growth 55
Table: Africa GDP Growth 56
Western Europe Recession Scenario 57
Table: Impact Of Deep US Recession On Total Food Consumption In Selected Western European Markets – Cumulative Difference Between
Core And Recession Scenarios (%) 58

Appendix 60
Food & Drink Business Environment Ratings 60
Ratings Methodology 60
Ratings Overview 60
Ratings System 60
Indicators 60
Limits Of Potential Returns 61
Risks To Realisation Of Potential Returns 62
Weighting 63
Weighting 63
BMI Food & Drink Industry Glossary 64
Food & Drink 64
Mass Grocery Retail 64
BMI Food & Drink Forecasting & Sourcing 66
How We Generate Our Industry Forecasts 66
Sourcing 67


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