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Sports Site Marketing: Ad Revenue Models Pull Ahead
eMarketer, July 2008, Pages: 25
It may not qualify as a home run yet, but an emphasis on ad-supported models—as opposed to paid content—is driving solid growth of sports sites.
The Sports Site Marketing report analyzes how these sites, with their large and loyal fan bases, are evolving into major league moneymakers.
eMarketer estimates that total revenues for US sports sites will reach $2.96 billion in 2012, up from $1.49 billion in 2007. The increase will be largely due to the growth of ad-supported sports content models.
To illustrate, as a percentage of overall revenues on sports sites, advertising will grow from 55% in 2007 to 66% in 2012.
Other revenues will come from ancillary sources such as ticket sales, merchandise and memorabilia, partnerships and Website and production services that sports sites provide for third parties.
Key questions the “Sport Site Marketing” report answers:
- How much revenue will flow to US sports sites over the next five years?
- How will this revenue break down among advertising, paid content and other categories?
- What are the online strategies of the “Big Four” US sports leagues?
- How do fantasy sports leagues play into the online sports experience?
- How are advertisers leveraging traditional and new media channels around sports events like the Super Bowl?
- And many others…
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