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US Hispanics Online: Demographics
eMarketer, July 2008, Pages: 17
In 2008, emarketer estimates there are 23 million Hispanics online, about 52% of the US Hispanic population, but widening cultural and language fragmentation makes reaching them a challenge. And as the population grows, so will the problem.
The US Hispanics Online report analyzes why multiple executions and strategies may be necessities for marketers trying to reach this growing population.
By 2012, nearly 30 million US Hispanics will be online. Many of them will be native-born Hispanics rather than immigrants. This group of young Latinos will be bilingual and proud of its Hispanic origins, and marketers cannot assume that mass-market, English-language campaigns will reach them effectively.
Key questions the “US Hispanics Online” report answers:
- How many Hispanics are using the Internet?
- What language do Hispanics prefer to use online?
- What do Hispanics shop for online?
- How do Hispanics use new media?
- And many others…
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