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Mobile Gaming Value Chain: Opportunities for Publishers, Developers and Network Operators
Screen Digest, July 2008, Pages: 36
Mobile gaming value chain: Opportunities for publishers, developers and network operators is the third in a series of must-have mobile gaming reports. This report is essential for companies within the mobile gaming value chain as it analyses various distribution routes along with their corresponding business models. A detailed description of delivery platforms and a competitive analysis of major mobile games publishers are also provided.
Key Findings:
- The mobile games market will generate an extra €1bn in the next five years to reach a total value of €2.6bn by 2012.
- From 2009 onwards, North America will become the largest mobile games market. Mobile games revenues in the US will double over the next 5 years to just over €1.1bn.
- The low volume of ad-supported games compared to the premium paid alternatives drives the advertising share to a marginal share.
- As operators shift their focus on other services such as mobile broadband and mobile social networking, alternative routes to the consumer are becoming increasingly popular, generating opportunities for smaller mobile games companies.
- The market share of the top 4 major publishers (EA Mobile, Gameloft, Glu and THQ Wireless) has been increasing steadily from 11 per cent of the worldwide market in 2004 to 22 per cent in 2007.
- Gameloft will take over from EA Mobile as the number one mobile games publisher during 2008 and remain in a very strong position in the foreseeable future.
In The Report:
- Comprehensive overview of mobile games distribution platforms
- Description of value chain models for on-portal, off-portal and physical distribution
- Forecast of total market growth to 2012: total revenues, industry revenues and operator revenues for Asia Pacific, Europe and North America
- Financial comparison and portfolio analysis of major mobile games publishers
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