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Groups and Meetings: Market Opportunity Redefined
PhoCusWright, Jan 2007, Pages: 48
Section One: Executive Summary
Section Two: Overview and Methods
Introduction
Purpose of Report
Defining What Constitutes a Group
Methodology
Sizing the Groups and Meetings Market
Section Three: Size of the Groups and Meetings Marketplace
Size of the Total Market: 2005-2008
Size of the Online Market: 2005-2008
Leisure
Corporate
Association
Section Four: Market Forces
Online Drivers
Online Barriers
Capitalizing on Market Opportunities
Capabilities and Perception Gaps
Corporate and Association Segment Opportunities
Supplier Strategies
Online Travel Agencies and Other Intermediaries: Strategies and Opportunities
Market Growth Trends
Future Online Outlook and Predictions
Small Groups and Meetings Lead the Way
Intermediaries Make Their Move
Travel 2.0 and Groups
Corporate and Association Segments
Industry Player Landscape
Disruptive Forces
Conclusions
Hotel Perspective: Overcoming Barriers
Hotel Perspective: Strategies for a Changing Environment
Hotel Perspective: Capitalizing on Market Opportunities
Appendix A: Definitions
Appendix B: List of Players
TABLE OF TABLES
Section Two
Total U.S. Online Travel Market as a Percentage of Total U.S. Travel Market
Research Overview: 350-Degree View of the U.S. Market Opportunity
Market Sizing Methodology
Section Three
U.S. Groups and Meetings Market, 2005-2008 (Total Market, Travel and Non-Travel)
U.S. Groups and Meetings Market, by Travel Component, 2005-2008 (Travel Only)
U.S. Groups and Meetings Market Share, by Segment 2005-2008 (Travel Only)
U.S. Groups and Meetings Market, Online vs. Total Market, 2005-2008 (Travel Only)
U.S. Online Groups and Meetings Market, by Travel Component 2005 and 2008 (Travel Only)
U.S. Online Groups and Meetings Market, by Segment 2005-2008 (Travel Only)
Leisure Group Travel Spend, 2005-2008, by Size of Gathering
Leisure Group Business Mix, by Size of Gathering, 2006
Leisure Group Market Online Penetration Growth, 2005-2008 (Travel Only)
Leisure Group Traveler Behavior
Sources to Plan and Booking Leisure Gatherings
Most Wanted Booking Capabilities for Leisure Group Site
Corporate Meetings Business Mix by Group Size, 2006
Corporate Market Online Penetration Growth, 2005-2008 (Travel Only)
Usual Method Used to Book Travel Components, Corporate Market
Distribution of Association Meetings, By Size
Corporate and Association Meeting Volume
Association Market Online Penetration Growth, 2005-2008 (Travel Only)
Section Four
Force-Field Analysis: Online Drivers and Barriers
Likelihood of Online Group Procurement and Booking
Multiple Market Players Seek the Online Small Groups Market
Evolution of Hotel Online Groups and Meetings
U.S. Groups and Meetings vs. Total Travel Market Growth, 2005-2008
U.S. Groups and Meetings by Segment (Leisure and Corporate)and Total Travel Market Growth, 2005-2008
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