Nearly one third of Canadian travel will be booked online for leisure/unmanaged business in 2007, according to this report. As a point of sale for travel, the Web will enjoy growth rates well into the double digits through 2009 and beyond. Just over half, or 51%, of “online travelers” in Canada said the Internet is the usual channel through which they purchase travel. And more than two thirds of offline buyers said they are interested in purchasing travel online in the future.
For companies looking to break into the Canadian online travel market, this is certainly good news. But Canada also possesses qualities that defy comparison with other markets, such as the huge volume of offline business conducted by online travel agencies and the dominance of airline Web sites. PhoCusWright's Canadian Online Travel Overview provides groundbreaking, in-depth analysis of the Canadian online travel landscape and opportunity.
