Germany is the third largest travel market in Europe and the worldwide leader in outbound tourism spend. The German online travel market grew by 28% to €8.9 billion in 2007. PhoCusWright’s German Online Travel Overview Fourth Edition provides an in-depth look at the current (2006-2007) and future (2008-2010) online travel trends as well as detailed insight into the European online travel market as a whole.
Highlights include:
- Airlines (LCCs’ share in the online arena is declining) - Hotels (experienced the largest 2007 online gains among all German suppliers) - Rail (ranks third in online growth despite 2007 obstacles) - Car Rental (embracing online distribution) - Tour Operators (low penetration figures) - Online Travel Agencies (growth largely based on bigger profit portfolios and continuously increasing marketing expenditures) - Conclusion
