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Mobile Commerce Takes Off
Telecom Trends International (TTI), April 2004, Pages: 195


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This study provides a comprehensive assessment of current status and emerging trends in mobile commerce. It quantifies and forecasts the m-commerce market, covering
- digital content
- online shopping
- financial transactions
- POS retail
- proximity payments
- marketing and advertising and enterprise segments

The report examines developments in digital content with particular emphasis on downloadable games, ring-tones and music, video and TV services. The report covers all the major regions of the world with particular focus on Asia-Pacific, Europe, and the United States. The report analyzes factors impacting m-commerce particularly security and billing, and analyzes business and pricing models suitable for m-commerce.




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