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Functional Food Markets, Innovation and Prospects - an International Analysis (Second Edition)
Leatherhead Food International, April 2004
With ongoing product investment and market activity and considerable media hype, the functional foods market would appear to be developing apace in most parts of the developed world, but in fact there is considerable evidence in the form of product withdrawals, repositioning, relaunches, and disappointing sales levels that many products are not meeting expectations and that all is not entirely well with the sector.
This report updates our previous study, carried out in 2000, which looked at the status and prospects of the functional foods market at that time. Now, four years later, the sector has been revisited to establish how market prospects and direction have changed over that period, the extent to which expectations have been fulfilled, and where the sector now appears to be headed.
Key Features
- Overview of the market, both internationally and by key country and health benefit
- Informed analysis of current and future prospects by country and type of product
- Analysis and commentary on new product development trends by type of health benefit offered
- Compilation and discussion of food and drink industry views on future prospects
- Extensive series of tables and charts
- Colour pictures of new and significant brands across a range of countries
Helping you to:
- Understand the current and future significance and role of functional products in global and regional food and drinks markets
- Target the sectors and countries with best prospects for expansion
- Monitor the current status and competitive situation in each market sector and country
- Keep up to date on the latest product development trends
- Uncover areas of untapped potential
- Adapt to an expanding and continually changing environment
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