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Canned Foods In China - A Market Analysis
Access Asia Ltd., April 2004, Pages: 189
This report on canned foods in China covers the market and current state of development in China. The growth of the market is symptomatic of changing food-buying patterns in China. The report includes canned fruit, meat, meat products, vegetables.
China is changing rapidly and so are its tastes. As a consumer society emerges, so new products are appearing with increasing regularity. Canned foods are among them. Rising average annual incomes, greater ownership of better home cooking facilities, increased exposure to western and international cuisines and a greater array of goods in the supermarket are all combining to increase sales of canned foods in China.
Historically, canned foods have been restricted by the common habit of buying fresh produce on a daily basis, rather than buying weekly and storing at home for later use. The arrival of the fast-food chains, western-style supermarkets, greater awareness of canned foods and the emergence of a generation both willing and able to try new products has meant that the market for chilled foods has made great strides in China.
The increasingly busy lifestyles of urban Chinese in particular, has led to an increased demand for convenience foods, such as canned ready meals. Also, and increasing number of people are finding it difficult to go shopping for food each day, and so more people are now buying foods for use another day, leading to an increased acceptance of canned food use.
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