Chilled processed meats is being fuelled primarily by traditionally high meat consumption in Hungary, and the increasing availability of good quality packaged chilled meat at affordable prices has lured consumers away from other meat products. With in-depth analysis of the latest trends in the chilled food market, this report is part of a series of 52 individual country reports providing essential strategic data. Use these studies to assess the impact of new products; anticipate new retailing trends and measure brand and market shares.
