Due to the fact that Hungarians are becoming increasingly reluctant to spend time in the kitchen, frozen bakery products has become popular in the last few years. Besides this, frozen bakery products has also benefited from increased consumption of food with a higher level of processing, growing wages and further westernisation of the country in general. With in-depth analysis of the latest trends in the frozen food market, this report is part of a series of 52 individual country reports providing essential strategic data. Use these studies to assess the impact of new products; anticipate new retailing trends and measure brand and market shares.
