Executive Summary Online Video Begins to Become Mainstream All Content is Delivered as Part of a “Media Bundle” US Survey Forecasts US Online Video Viewers US Online Pay Services The Subscription Bundle Appears to be the Near-Term Winner Forecast for the Value of US Online Rentals and Purchases US Revenue from Professional Content (Ad-Based) World Market for Online Video Methodology List of Tables List of Figures Related Reports
List of Tables Table 1. Reasons Respondents Do Not Rent and/or Purchase Online Video Table 2. US Revenue and Annual ARPU for Purchased and/or Rented Online Video Table 3. Total Worldwide Revenue for Online Video
List of Figures Figure 1. Worldwide Revenues for Online Video Figure 2. Types of Online Video Watched by Respondents Figure 3. Respondents’ Preference When Buying Movies to Own Figure 4. Respondents’ Habits for Purchasing or Renting Online Video Figure 5. Average Number of Online Videos Respondents Purchased/Rented per Month. Figure 6. Penetration of Online Video Among US Broadband Users Figure 7. Percentage of Online Video Consumption by Age Group Figure 8. Breakout by Age of US Online Video Viewers Figure 9. Consumer Types for Bundle Example Figure 10. Online Video or Brick and Mortar Rentals Figure 11. Bundling and Subscription Model. Figure 12. Hybrid Subscription Plan Figure 13. Forecast for Percentage of Adults Who Rent and/or Purchase Online Video Figure 14. US Revenue and Annual ARPU for Purchased and/or Rented Online Video Figure 15. Revenue from Ad-Based Professional Online Video
