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One Platform to Rule Them All! The Age of the Home Server Begins
The Diffusion Group, April 2008, Pages: 61
Executive Summary & Key Findings 5
1.0 Introduction 8
1.1 Preliminary Comments 8
1.2 Research Sources and Methodologies 8
1.3 General Categories – PC-Centric and CE-Centric Home Servers 9
2.0 The Rapid Accumulation of In-Home Digital Assets 10
2.1 Domains of the Digital Consumer Ecosystem 10
2.2 Services in the Cloud 12
2.3 Personal Content Creation & Digital Archiving 13
2.4 Personal versus Commercial Content Value 14
2.5 The Evolution toward a Client/Server Architecture 15
3.0 Understanding Digital Media Storage and Serving Platforms 16
3.1 Digital Media Servers 16
3.2 Digital Media Players (Clients) 17
3.3 Media Serving Standards – Open versus Proprietary 18
3.3.1 The Digital Living Network Alliance (DLNA) 18
3.3.2 Microsoft’s Media Center versus Apple’s ITunes Server 19
4.0 Segmenting Key Digital Media Applications 21
4.1 Personal Applications 21
4.1.1 Digital Photo “Shoeboxes” 21
4.1.2 Digital Music Jukeboxes 22
4.2 Professional Applications 23
4.3 Versatile Applications 24
4.4 Creating a Store-and-Serve Consumer Segmentation 24
5.0 Defining Store-and-Serve Platforms based On Consumer Needs 27
5.1 PC- versus CE-Centric Solutions – an Overview 27
5.2 PC-Centric Solutions 27
5.2.1 Entertainment PCs 28
5.2.1.1 Microsoft’s E-PC Offering 28
5.2.1.2 Apple’s E-PC Offering 28
5.2.1.3 Limitations of the PC-Centric Model 29
5.2.2 Network Attached Storage (NAS) 29
5.2.3 Home Server Computers (HSCs) 31
5.2.3.1 Description and Examples 31
5.2.3.2 The Relevance of Microsoft’s Windows Home Server 32
5.3 CE-Centric Solutions 33
5.3.1 Smart Storage Appliances (SSAs) 33
5.3.2 Home Entertainment Server Appliances (HESAs) 36
6.0 Home Server Forecasts thru 2012 38
6.1 Forecast Methodology 38
6.2 Disclaimers and Assumptions 38
6.3 Foundational Assumptions and Forecasts 39
6.3.1 Growth in Addressable Households 39
6.3.2 Broadband Diffusion 39
6.3.3 Home Network Diffusion 40
6.3.4 Regional Broadband and Home Network Forecasts 41
6.3.5 Home Server Projections 43
6.4 Global Home Server Diffusion 45
6.5 Product Mix Expectations 46
6.6 Regional Home Server Diffusion 47
6.6.1 North America 47
6.6.2 Europe 48
6.6.3 Asia 49
6.6.4 Regional Comparisons 50
7.0 Reflections and Recommendations 51
7.1 Where to Begin – Entering the Home Server Market 51
7.2 How to Make Money – Designing a Winning Home Server Strategy 52
7.2.1 A “Hail Mary” versus “Hinged” Product Strategy 52
7.2.2 Case Study: Apple’s “Hinged” Product Strategy 56
7.3 Leading Applications Target Real Consumer Needs 57
7.4 The Emergence of the Digital Hub57
7.5 Home Server Ecosystem Players 58
7.6 The Service Provider – A Key Distribution Channel 59
List of Figures
Figure 1 Cumulative Global Home Server Deployments – 2008 thru 2015 7
Figure 2 Two Roads to Home Server 9
Figure 3 The Five Facets of the Digital Consumer Ecosystem 12
Figure 4 Mobile Devices Pressure In-Home Storage Requirements 14
Figure 5 Identifying Store-and-Serve Consumer Segments 25
Figure 6 Defining Consumer Needs by Store-and-Serve Segments 26
Figure 7 Forecast Methodology 38
Figure 8 Global Broadband Households – 2005 thru 2030 40
Figure 9 Home Network Deployments – 2005 thru 2030 41
Figure 10 Broadband Households per Region – 2005 thru 2030 42
Figure 11 Home Network Deployments by Region – 2005 thru 203043
Figure 12 The Evolution of Home Servers – The Dawning of a New Era 44
Figure 13 Global Home Server Deployments – 2008 thru 2015 45
Figure 14 Home Server Product Mix – 2008 thru 2020 46
Figure 15 North American Home Server Deployments – 2008 thru 2015 47
Figure 16 European Home Server Deployments – 2008 thru 2015 48
Figure 17 Asian Home Server Deployments – 2008 thru 2015 49
Figure 18 Regional Home Server Deployments 50
Figure 19 The “Hail Mary” or “Big Bang” Approach 53
Figure 20 A Hinged Product Strategy – Incrementalizing New Technology Product Wins 54
Figure 21 Digital Home Server Ecosystem Players 58
List of Tables
Table 1 – Characterizing Digital Consumer Applications 21
Table 2 – Home Store-and-Serve Solutions: CE-Centric vs. PC-Centric 27
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