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Branded foods in Brazil – forecasts to 2013
just-food, July 2008, Pages: 46
This report from just-food is part of a brand new series considering five countries known as the 'BRICM' economies - Brazil, Russia, India, China and Mexico - from the perspective of the branded/packaged food industry. The five countries are regarded by numerous industry and economic analysts as the ultimate destination for manufacturers and retailers prepared to invest now in order to reap the rewards once the countries 'come of age'.
The food sector within Brazil is growing at a fast rate due to domestic companies increasing their marketing and NPD power in the face of competition from foreign players with experience in branded foods. Along with the other BRICM economies, Brazil has a massive untapped potential for the development of a profitable consumer packaged goods market.
This report analyses this expanding market, providing an insight into market trends and considering the best-practice strategies employed by leading multinational and domestic manufacturers. Consisting of over 13,000 words of analysis and commentary, and 17 data tables covering investment potential, market values and more, the report also includes:
- An introduction to the Brazilian food and drinks market
- Detailed analysis of the grocery retail market in Brazil
- A breakdown of categories including analysis of bakery and cereals, confectionary, dairy and savoury snacks
- Trend analysis with forecasts to 2013
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