|
|
 |
|
Viewing report
|
|
|
|
Chocolate Confectionery in the United States 2008
Mintel, July 2008, Pages: 105
Scope and Themes
What you need to know
Definition
Data sources and methodology
Sales data
Consumer survey data
Abbreviations
Terms
Executive Summary
Total sales holding at about $16.3 billion
The competitive landscape is challenging
Box/bag/bar more than 3.5oz is the biggest segment, with a 40% share
The majority of chocolate sales take place outside FDMx channels
But interest in premium chocolate may be waning
Medical news is good and bad
Increasing commodity prices affect industry
The Hershey Co. is the market leader…for now
Innovations from many countries
Advertising constrained by childhood obesity concerns
More than three quarters of adults buy chocolate
Chocolate cravings are strong for more than two thirds of purchases
Premium and organic
Types of chocolate purchased
Preferred brands
Spouses and kids most likely to receive chocolate
Market Size and Forecast
Key points
Chocolate sales continue to grow, but more slowly
Chocolate sales and forecast
Figure 2: Total U.S. sales and forecast of chocolate confectionery, at current prices, 2002-12
Figure 3: Total U.S. sales and forecast of chocolate confectionery, at inflation-adjusted prices, 2002-12
Wal-Mart sales
Competitive Context
Key points
Chocolate is a popular sweet
Figure 4: Foods chosen to satisfy craving for sweets, April 2008
Seasonal chocolate and non-chocolate confectionery
Figure 5: Seasonal sales of chocolate and non-chocolate confectionery (FDMx), by holiday, 2005 and 2007
Segment Performance
Key points
Box/bag/bar more than 3.5oz is best-performing segment
Smaller segments see declining sales
FDMx is only part of the story
Figure 6: U.S. sales of chocolate confectionery, by segment (FDMx), 2005 and 2007
Figure 7: U.S. sales and forecast of chocolate confectionery, at current prices, top five segments (FDMx), 2002-12
Segment Performance—Bar/Bag/Box more than 3.5oz
Key points
Premium products challenge mainstream players
Figure 8: U.S. sales and forecast of chocolate confectionery bar/bag/box less than 3.5oz, at current prices (FDMx), 2002-12
Segment Performance—Seasonal Chocolate Confectionery
Key points
Seasonal chocolate sales depend on the calendar
Figure 9: U.S. sales and forecast of seasonal chocolate confectionery, at current prices (FDMx), 2002-12
Easter is top chocolate holiday
Figure 10: Sales of chocolate, by holiday (FDMx), 2005 and 2007
Segment Performance—Bar/Bag/Box less than 3.5oz
Key points
Impulse sales strong, as is competition
Figure 11: U.S. sales and forecast of chocolate bar/bag/box less than 3.5oz, at current prices (FDMx), 2002-12
Segment Performance—Snack-size Chocolate
Key points
Majority of snack-size products appeal to kids and teens
Figure 12: U.S. sales and forecast of snack-size chocolate, at current prices (FDMx), 2002-12
Segment Performance—Gift Box Chocolate
Key points
Gift boxes lose ground in FDMx channels
Figure 13: U.S. sales and forecast of gift box chocolate, at current prices (FDMx), 2002-12
Segment Performance—Sugar-free Chocolate
Key points
Sugar-free chocolate was popular during the low carb fad
Figure 14: U.S. sales and forecast of sugar-free chocolate, at current prices (FDMx), 2002-12
Retail Channels
Key points
The majority of chocolate purchases are outside traditional channels
Multiple tiers of chocolate
Figure 15: Total U.S. sales of chocolate confectionery, by retail channel, 2005 and 2007
Retail Channels—Supermarkets
Stiff competition requires imaginative merchandising
Figure 16: U.S. sales of chocolate confectionery at food stores, at current prices, 2002-07
Market Drivers
Interest in premium remains strong but it may be fading
Medical news: Good and bad
Good news on chocolate
Bad news on health
Commodity prices are taking a toll
Is confectionery “recession proof”?
Leading Companies
Key points
The candy world is in a state of flux
Mergers, acquisitions, and questions
Figure 17: Sales of leading chocolate manufacturers, FDMx sales, 2007 and 2008
Brand Share—Box/Bar/Bag >3/5 oz.
Key points
Hershey leads, but doesn’t gain
Figure 18: Company and brand sales of chocolate bar/bag/box more than 3.5oz, FDMx, 2007 and 2008
Brand Share—Seasonal Chocolate
Key points
Holiday candy sales dependent on the calendar
Figure 19: Company and brand sales of seasonal chocolate, FDMx, 2007 and 2008
Brand Share—Box/Bar/Bag <3/5 oz.
Key points
Hershey leads the segment, but has made insubstantial gains
Nestlé sales decline
Figure 20: Company and brand sales of chocolate box/bar/bag less than 3.5oz, FDMx, 2007 and 2008
Brand Share—Snack-size Chocolate
Key points
Sales decline in segment aimed primarily at kids
Figure 21: Company and brand sales of snack-size chocolate, FDMx, 2007 and 2008
Brand Share—Gift Box Chocolate
Key points
FDMx gift box sales do not include seasonal products
Russell Stover leads, but only Ferrero sees increases
Figure 22: Company and brand sales of gift box chocolate, FDMx, 2007 and 2008
Brand Share—Sugar-free Chocolate
Key points
After low carb, sales decline
Figure 23: Company and brand sales of sugar-free chocolate, FDMx, 2007 and 2008
Brand Qualities
Key points
Finding new seasons for seasonal chocolate
Figure 24: Gifting of chocolate, by holiday and recipient, May 2008
Even more imaginative seasons and holidays
Innovation and Innovators
Key point
International new product launches on the rise
Figure 25: International new product launches, chocolate confectionery, 2002-08
Top North American trends
International trends
Organic and natural
Seasonal chocolate is a guaranteed winner
Ethical and fair trade
Premium launches decline: is the market saturated?
More healthful chocolate?
Children’s new product launches limited
Chocolate just for women and just for men
Vintage and retro packaging tap into nostalgia trend
Chocolate as medicine
GNPD’s forecast for new launches
Advertising and Promotion
Overview
Diet chocolate?
Figure 26: 3 Musketeers television ad, 2007
Seasonal advertising
Figure 27: Hershey’s Kisses television ad, 2007
Figure 28: Hershey’s Reese’s television ad, 2007
Figure 29: M&Ms television ad, 2007
Figure 30: Russell Stover television ad, 2007
Figure 31: Whitman’s Sampler television ad, 2007
Personalized chocolate
Figure 32: Hershey’s M&Ms television ad, 2007
Figure 33: Hershey’s Kisses television ad, 2007
Who Buys Chocolate and for Whom?
Key point
Figure 34: Purchase incidence of chocolate candy, by gender, age, household income, race/ethnicity and presence of children, April 2008
Craving Chocolate
Key points
Figure 35: Reasons for purchasing chocolate for personal consumption, by age, May 2008
Premium and Organic Chocolate
Key points
Figure 36: Opinions regarding premium chocolate, by household income, May 2008
Types of Chocolate Purchased
Key points
Figure 37: Types of chocolate purchased for personal consumption, by age, May 2008
Figure 38: Types of chocolate purchased for personal consumption, by household income, May 2008
Brands
Key points
Adults’ preferences are more limited
Figure 39: Brands of chocolate candy preferred by adults, January 2007-November 2007
Teenagers more likely to choose a wide array of candy
Figure 40: Brands of non-chocolate candy preferred by teenagers, January 2007-November 2007
Kids’ brand choices more limited than those of teens
Figure 41: Children’s chocolate preferences, January 2007-November 2007
Purchases for Others
Key point
Figure 42: Chocolate purchased for others, by gender, May 2008
Figure 43: Chocolate purchased for others, by age, May 2008
Figure 44: Chocolate purchased for others, by household income, May 2008
Chocolate for Spouses/Significant Others
Key points
Figure 45: Reasons for giving chocolate to spouse/signficant other, by household income, May 2008
Which holidays?
Figure 46: Holidays for giving chocolate to spouses/significant others, May 2008
Chocolate for Children
Key points
Figure 47: Reasons for buying chocolate for children, May 2008
Which holidays?
Figure 48: Holidays for giving chocolate to children, May 2008
Chocolate for Family Members
Key points
Figure 49: Reasons for giving chocolate to family members, May 2008
Which holidays?
Figure 50: Holidays for which chocolate is given to family members, May 2008
Chocolate for Friends
Key points
Figure 51: Reasons for giving chocolate to friends, May 2008
Which holidays?
Figure 52: Holidays for which chocolate is given to friends, May 2008
Chocolate for Co-workers
Key points
Figure 53: Reasons for giving gifts to co-workers, May 2008
Which holidays?
Figure 54: Holidays for which chocolate is given to co-workers, May 2008
Key Purchase Measures
Consumer insights—seasonal chocolate candy
Figure 71: Key purchase measures for seasonal chocolate candy, by household penetration, 2007*
Valentine’s Day chocolate candy
Brand leaders by penetration
Figure 72: Key purchase measures for the top Valentine’s Day chocolate candy brands, by household penetration, 2007*
Easter chocolate candy
Brand leaders by penetration
Figure 73: Key purchase measures for the top Easter chocolate candy brands, by household penetration, 2007*
Halloween chocolate candy
Brand leaders by penetration
Figure 74: Key purrchase measures for the top Halloween chocolate candy brands, by household penetration, 2007*
Christmas chocolate candy
Brand leaders by penetration
Figure 75: Key purchase measures for the top Christmas chocolate candy brands, by household penetration 2007*
Appendix: Other Useful Consumer Tables
Figure 76: Reasons for buying chocolate for personal consumption in past year, by gender, May 2008
Figure 77: Reasons for buying chocolate for personal consumption in past year, by income, May 2008
Figure 78: Reasons for purchasing chocolate for personal consumption, by race/ethnicity, May 2008
Figure 79: Types of chocolate purchased, by race/ethnicity, May 2008
Appendix: Trade Associations
Customers who bought this item also bought
Seasonal Chocolate Confectionery in the United States 2007
The 2009-2014 World Outlook for Seasonal Chocolate Father's Day Candy
The 2009-2014 Outlook for Seasonal Chocolate Father's Day Candy in Greater China
The 2009-2014 Outlook for Seasonal Chocolate Father's Day Candy in Japan
The 2009-2014 Outlook for Seasonal Chocolate Father's Day Candy in India
The 2009-2014 Outlook for Chocolate Cookie Candy Bars in Japan
State of the Industry: Chocolate Candy in the U.S.
The 2009-2014 Outlook for Bagged Chocolate Candy in Greater China
The 2009-2014 Outlook for Bagged Chocolate Candy in Japan
The 2009-2014 World Outlook for Chocolate Valentine's Day Candy
The 2009-2014 Outlook for Chocolate Valentine's Day Candy in Greater China
The 2009-2014 Outlook for Chocolate Valentine's Day Candy in Japan
|
|
|
|
