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Retail Attractiveness of Central and Eastern Europe - Comparative Analysis of Major Cities
PMR Ltd, Aug 2008, Pages: 119
Retail attractiveness of Central and Eastern Europe examines the retail environment and evaluates the potential for success in the major cities of Central and Eastern European countries of Poland, the Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Russia, and Ukraine.
This new report provides vital information on the developing retail industry in the region, and the grocery retail sector in particular, by ranking top locations in terms of their attractiveness for new retail outlets and establishments. It delivers key data as well as reliable retail prognoses for CEE Countries, based on their population and earnings, retail sector and economic growth projections for the region, and current market saturation.
Retail attractiveness of Central and Eastern Europe features the Retail Attractiveness Index™, a composite rating based on the supply of hypermarkets and discount stores per citizen in the region, the number and surface of shopping centres per citizen, wage and demographic data, and growth projections for the economy in general and the retail sector in particular. This index constitutes a valuable tool for current retail operators and those seeking to enter the industry or invest in retail development in the Eastern European region.
Key Facts:
- The lowest inflation rates are found in Poland, Slovakia and the Czech Republic.
- There are 288 cities with populations in excess of 100,000 in the analysed countries of Central and Eastern Europe.
- Because of the size of its population and its economy, Russia accounts for more than half of the total monetary value of retail trade in Central and Eastern Europe.
- Saturation and the growing competitiveness of the Central European markets have made international retail companies more prone to invest in stores in Romania and Bulgaria.
- In the Czech Republic, multinationals dominate in all modern formats, particularly with regard to hypermarkets and discount stores.
Report overview
Retail attractiveness of Central and Eastern Europe is a highly detailed document, designed to include all the necessary data required by businesses for successful strategy development.
Report methodology and objectives are thoroughly explained before proceeding to examine the retail background of the CEE countries covered in the document. Topics include:
- map of CEE with cities selected for analysis
- examinations of retail formats and chains at work in the marketplace
- definitions of terms and criteria of covered countries and cities
- exchange rates of various currencies involved in the market.
175 cities with populations of above 100,000 (in Russia 500,000) are ranked using the Retail Attractiveness Index™, a ranking based on the following information:
- retail surface supply (per citizen) of hypermarkets and discount stores
- number and area of shopping centres per citizen
- population density
- GDP growth prognosis
- retail sales growth prognosis.
Brief but detailed company profiles enhance the informational value of the report and complete the market picture initiated by the rankings. Profiles provide the following information for each of the included CEE countries:
- GDP total (€ bn)
- GDP per capita PPS (EU27=100)
- average wage (€)
- value of retail trade (€ m)
- population
- urban population
- cities with the population of above 100,000 (list and share in total population)
- market shares of top ten retailers.
A comprehensive overview of economic and market conditions in the CEE region puts the retail attractiveness rating in context and facilitates the evaluation of various countries and cities in terms of their potential for success. The overview includes:
- a map of the CEE region with retailer locations indicated by logotype
- macroeconomic data applicable to the region
- a table of foreign retailers operating in the CEE countries along with their recent totals of outlets.
The information provided in Retail attractiveness of Central and Eastern Europe’s targets the needs of:
- retail businesses currently operating in CEE, particularly operators of grocery retail outlets such as hypermarkets, supermarkets and discount stores
- retail industry executives and consulting companies
- companies that produce and distribute all types of FMCG goods
- companies that depend on the conditions in the retail sector as part of their operational strategies
- companies planning investment in Central and Eastern Europe.
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